Posts made in July, 2016

on Jul 21, 2016

By Tony Connelly Sky Sports has launched its marketing campaign for the highly anticipated new Premier League season with a new ad showing David Beckham experiencing all the emotional drama of a season during the course of a morning jog. The new 60 second ad was created by ad agency Brothers and shows the former Man United and Real Madrid star embarking on an unusual early run that showcases all the unpredictability and excitement of the Premier League season. The film follows Beckham through changing streets and weather conditions while crossing paths with different fans as they celebrate pivotal moments of Read full story › Source: The Drum...

on Jul 21, 2016

By John Glenday Drinks giant Diageo has named former Samsung and P&G marketer Vince Hudson as Smirnoff global brand director as it seeks to drive awareness of the vodka brand in the US. Reporting directly to James Timpson, chief marketing and innovation officer for North America, and David Gates, Diageo’s global head of premium core brands, Hudson brings a wealth of experience to the post, most recently having served as a US vice president for Samsung’s marketing and mobile business unit. Prior to that Hudson spent a 20 year stint at P&G in which he held a number of roles including vice president of its Read full story › Source: The Drum...

on Jul 21, 2016

By Jessica Davis Following the success of 2015’s Benchmark search conference, Click Consult welcomed a dozen marketing experts from an array of business backgrounds to speak last week about the power of marketing and its rapidly adapting advances affecting the way we access our clients. Among those who spoke is clothing brand JD William Group’s Rob Hughes, who focused his presentation on the power of communication and its ability to stimulate confidence and trust in a large business. The impact of interaction I work for a company that has dealt with some of the best leading fashion brands for over 140 years. Traditionally a mail order Read full story › Source: The Drum...

on Jul 21, 2016

By Maria Sze I love my local shop. Apart from stocking the essentials I’ve run out of, or the ingredients I’ve forgotten, it has a whole fridge dedicated to cheese and last Easter they had amazing hot cross buns with dark chocolate chips in them. What’s more I know the people who run it – they own it, they work hard, their kids go to the same school as my kids, so I like to support them. With 30 per cent growth predicted over the next five years and three quarters of UK shoppers ‘mostly using’ convenience for their grocery shop [Source: IGD] Read full story › Source: The Drum...

on Jul 21, 2016

By Seb Joseph Publicis boss Maurice Levy is more concerned by a slowdown in its US business than the commercial impact of the Brexit vote as the agency holding group’s quarterly revenue jumped on growth in European advertising. Sales hit €2.5bn in its second quarter, buoyed by gains made by Sapient or ZenithOptimedia, Publicis Worldwide, Publicis Health. Organic growth, which strips out effects from acquisitions and currency fluctuations, climbed 2.7 per cent in the period, with digital, primarily from the aforementioned agencies, up 5.1 per cent. While better-than-expected, Publicis’ performance was hampered somewhat slower growth in the US where it has big accounts such as Read full story › Source: The Drum...