Posts made in July, 2016

on Jul 21, 2016

By John Glenday Today’s circuit of the internet gleans a fair few nuggets of gossip, amongst them news of a mammoth £210m P&G media account up for grabs, a bar on ad blocking in China and a further blow to HSBC’s reputation Campaign reports that multinational consumer goods giant Procter & Gamble has instigated talks over its £210m UK media account, opening discussions with a number of agencies who hope to win a slice of the lucrative contract. The agency portal also carries news that Grey London are in process of completing their revamped management team as new chief executive Read full story › Source: The Drum...

on Jul 21, 2016

By John McCarthy AOL and media agency MEC have created a Michelin content hub called Car Connections, celebrating the tire brand with videos, images and articles created by motoring icons and journalists. The hub launched with a behind-the-scenes film of the 2016 Le Mans 24 Hours tapping star talent from Keanu Reeves and Gard Hollinger of Arch Motorcycle. The campaign will be live for six months on both MSN and AOL’s global video distribution platforms. Tom Hosking, head of partner studio, AOL International, said: “Engaging storytelling at a global scale will always be at the core of what we do and our Read full story › Source: The Drum...

on Jul 21, 2016

By Charlotte McEleny This month, world-renowned photographer Rankin directed a new ad for Scottish Whisky brand The Macallan, alongside View Creative, aimed at an audience in a wide range of countries in Asia. In a much more globally curious world, Rankin says authenticity is key in order to keep the essence of brands and local cultures sacred. If not you risk the “inevitable bastardising of both”. The ‘Project Double Cask’ ad aimed to give the brand a high-fashion, storytelling creative to convey the “art and science” that’s involved in creating the drink. But how do you tell a provenance story from Scotland to an Read full story › Source: The Drum...

on Jul 21, 2016

By Jessica Goodfellow It’s been one week since Channel 4 launched ‘We’re the Superhumans’ to promote its coverage of the Rio 2016 Paralympic Games, and the atmosphere in its headquarters are euphoric. The campaign, a follow-on from its 2012 offering, has smashed previous viewing records and is set to be Channel 4’s most successful campaign ever. Loading… Superhumans 2.0’s success over its predecessor is driven largely by the growth of video digitally since 2012, with the broadcaster choosing to premiere the advert on social media instead of TV. This change in strategy has helped the ad Read full story › Source: The Drum...

on Jul 21, 2016

By Ian Burrell Eliot Higgins is, in many respects, a poster child for citizen journalism. From his humble base in the East Midlands, this former obsessive computer gamer has made his voice heard in some of the most critical stories of our times, notably the wars in Syria and the Ukraine. To his family he is Eliot, with one ‘l’ and one ‘t’. But he came to public notice as an insightful if mysterious blogger called Brown Moses (after a Frank Zappa track) and is now best-known under the name Bellingcat, the investigative journalism site he founded two years ago and which this week Read full story › Source: The Drum...