Posts made in July, 2016

on Jul 21, 2016

By Seb Joseph The new minister for culture and the digital economy Matthew Hancock has moved to reassure the UK’s advertisers that he understands their biggest concerns following the referendum but deemed it too early into the role to share his own views on any of them. Hancock, who replaces Ed Vaizey in prime minister Thereas May’s retooled cabinet, gave very little away in his opening address to the industry last night (20 July). In a carefully worded but forward-looking speech at the Advertising Association’s summer reception, the politician skirted around advertisers’ big concerns of regulation and the free movement of Read full story › Source: The Drum...

on Jul 21, 2016

By Charlotte McEleny Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 times over mobile web. The research, which is based on data on 1.4bn users on Opera’s platform, found that click through rates were also 1.3 times higher on app. The two markets that were still seeing more spend on mobile web was India and Indonesia. Both markets have Read full story › Source: The Drum...

on Jul 21, 2016

By Charlotte McEleny Korean TV could now find their TV ads seeming a bit better targeted, as a deal between SSP Spotx and Korea-based TV targeting specialists Anypoint Media will see digital programmatic ads inserted into linear TV channels. The deal spans over 6 million people and will be delivered by switching in digital, targeted TV ads to ad breaks in linear channels in Korea. According to SpotX, this is the first “truly” programmatic TV solution in the Asia region, as the company argues other programmatic TV services sell ads on broad audience estimates. SpotX senior director of supply, JAPAC, Daniel Rowlands, said: “The promise of Read full story › Source: The Drum...

on Jul 20, 2016

There are right ways to market a movie or event and then there is the Sony way. Although during this article I talk about the movie industry, something I know a little about from working on marketing of some previous films, I will also discuss the modern landscape of growth hacking an event, community – or any market. The principles are the same. Unfortunately for the Sony marketing department they are using an old playbook which the rest of us threw out years ago. Perhaps the odds were stacked against Sony from the start. Perhaps the movie studio had finally stumbled across Read full story › Source: The Drum...

on Jul 20, 2016

By Laurie Fullerton The role of influencers providing the gateway to B2B decision makers and consumers is a key component in a modern content marketing strategy, however the challenge for the marketing and communications professionals is to identify their key influencers in order to build effective influencer engagement programs. Which people and brands have the biggest impact on discussions about content marketing on Twitter? Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing” or “contentmarketing.” The key to successful influencer engagement is focused on whether influencers actually change or affect the behavior or actions of ones target audience. Read full story › Source: The Drum...