By Minda Smiley Adidas’s ‘Impossible is Nothing’ campaign featuring boxing legend Muhammad Ali was crowned the top marketing moment from the last 120 years at the Advertising Club of New York’s 120th anniversary party and annual meeting of members on July 19. The campaign received the most votes in The Drum’s 120 Marketing Moments series, which this year showcased the top commercials, innovations and milestones that have happened within the industry over the past 120 years. All moments were chosen by Ad Club members and others working in the marketing & advertising industries. Camille Imbert, creative director at digital Read full story › Source: The Drum...
Read MoreBy Minda Smiley New Yorkers desperate for tips and tricks to help them endure the city’s heat wave might learn a thing or two from DDB New York’s latest campaign for Cotton. As city dwellers suffer through stinky subway rides and stuffy apartments, Cotton’s two-minute video humorously reminds viewers that cotton clothing breathes easier than other fabrics and therefore might help prevent things like “sweaty underboobs” or armpits that smell like someone “wiped them with some dirty underwear.” The video, which has been voted by readers as US Creative Work of the Week, is styled as a tongue-in-cheek PSA that’s meant to teach Read full story › Source: The Drum...
Read MoreBy John McCarthy Researchers at Avast cyber security company have exposed the dangers of connecting to public Wi-Fi locations, by perpetrating a stunt at the Republican National Convention. Offering free internet access at the convention using fake Wi-Fi networks such as “Google Starbucks”, “Xfinitywifi”, “Attwifi”, “I vote Trump! free Internet” and “I vote Hillary! free Internet”, the company gained access to, it says, the personal details of more than a thousand attendees. A statement from the company claims that it gained the ability to spy on attendees while they “checked their emails, banked online, used chat and dating apps, and even while they accessed Pokemon Read full story › Source: The Drum...
Read MoreBy DMN TouchCommerce is leveraging natural language processing to create more intelligent chatbots Read full story › Source: DM News...
Read MoreBy Tony Connelly Chesterfield Football Club’s marketing and commercial head has left the club under a cloud of controversy after an internal investigation found he had rigged a raffle for a place at the club’s pre-season training camp in Hungary. The League One club confirmed that their head of commercial and marketing, Kevin Fitzgerald, has departed after a supporter discovered that the winner of the raffle did not exist. The competition, which only sold four of the £20 raffle tickets, was won by Surrey-based ‘James Higgins’, who was apparently too ill to attend the training camp in Hungary. After sending him a get well soon message Read full story › Source: The Drum...
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