By John McCarthy Google is one of the world’s leading AI researchers and it is making good use of its head start with the technology to cut costs and emissions in its data centres. The company says that it has lessened its server cooling bill by 40 per cent, utilising AI technology like DeepMind to regulate energy expenditure. It said a “general intelligence framework” helps increase the efficiency of its cooling towers, resulting in a 15 per cent drop in power use. On the applications of its work beyond the data centres, Rich Evans, research engineer, DeepMind and Jim Gao, data centre engineer, Google, said: Read full story › Source: The Drum...
Read MoreBy Tony Connelly Esso has embarked on a major European marketing push which aims to portray the brand in a more compassionate light with its ‘Journeys That Matter’ campaign. The petroleum energy giant has partnered with creative agency adam&eve to launch an emotional new ad directed by Nick Gordon which follows Sophie’s journey as she travels many miles and across borders to revisit a past love. Paul Cohen, executive creative director at adam&eveDDB, said the campaign was attempting to “talk to fuel consumers differently”. “We’ve avoided the hard-hitting fuel economy claims and instead, we’ve put Esso front and centre in people’s lives as the Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Facebook Messenger has joined the one billion users club, catching up with sister company WhatsApp. The world’s largest social network shared the news via a blog post announcing that one billion people each month send messages via its private platform. To mark the occasion, Facebook is going to send a billion ‘thank yous’ to Messenger subscribers in the form of floating balloon animations that users can send to their friends within the app “to add a touch of whimsy and delight to any conversation”. “As part of this journey to one billion, we focused on creating the best possible Read full story › Source: The Drum...
Read MoreBy Jim Mason Great digital experiences will provide a meaningful financial return. Everyone in the digital space believes that sentiment to be true, but it is one we struggle to quantify. In most instances, the impact is masked by a thousand other factors because the link is not as direct as we wish it to be. Occasionally, though, a new digital product comes along with such a unique and compelling experience, the financial linkage becomes readily apparent. Pokémon Go is just that product. That remarkable game has effectively doubled the market capitalization of Nintendo in a span of two weeks. The Read full story › Source: The Drum...
Read MoreBy John McCarthy Adblock Plus has hit back at China’s newly announced move to ban ad blocking, stating that it will pull out of the country if there is any danger consumers could face any “wrath” for using the app. Last week, China released new Internet Advertising Interim Rules which among other things look to prohibit the use of applications to block, skip or fast forward online ads, providing a quandary for the ABP which says that 159m people in China block ads on mobile. Ben Williams, head of business development at ABP, spoke out against the ban stating Read full story › Source: The Drum...
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