Posts made in July, 2016

on Jul 20, 2016

By Michael Feeley Cycling and motoring retailer Halfords is to launch its Wiggins range of children’s bikes, inspired by Sir Bradley Wiggins, with help from marketing agency Chapter. The range boasts 10 different models, each named after a stage town from the 2012 Tour de France, which Wiggins won. Chapter was appointed to develop the range research, planning and design development with creative thinking, linked to the Halfords’ ‘You Can Fly’ brand strategy inspired by the personality and attitude of Wiggins himself. Karen Bellairs, marketing director at Halfords, said: “We were thrilled to team up with Olympic, World and Tour de France champion and hero Sir Read full story › Source: The Drum...

on Jul 20, 2016

By Seb Joseph Sooner rather than later brands will be able to buy time-based ads programmatically on the Financial Times as it looks to scale the “minority sport” that has already wooed the likes of Red Bull and IBM. It’s an inevitable step in the publisher’s attempts to fully realise a metric it believes could account for half of its media inventory someday. From three campaigns bought this way at launch in 2014, to 21 the following year and 16 already this year, momentum is building steadily behind what is essentially the publisher’s way of guaranteeing advertisers ad impressions. It’s only a matter Read full story › Source: The Drum...

on Jul 20, 2016

By Jennifer Faull Tesco has brought in Jane Laurie as group communications director, replacing Rebecca Shelley who left the role earlier this year after four years, the latter of which were spent trying to limit the damage caused to the brand by the accounting scandal. Laurie, who will join on the 10 October, will lean heavily on her experience at Coca-Cola where she was, until recently, heading up its European public affairs and communications. She’s also held similar roles at Diageo and Boots. “Over the last eighteen months we’ve made good progress in restoring trust in our brand and our business, and Jane will help to Read full story › Source: The Drum...

on Jul 20, 2016

By Jennifer Faull Tesco has brought in Jane Laurie as group communications director, replacing Rebecca Shelley who left the role earlier this year after four years, the latter of which were spent trying to limit the damage caused to the brand by the accounting scandal. Laurie, who will join on the 10 October, will lean heavily on her experience at Coca-Cola where she was, until recently, heading up its European public affairs and communications. She’s also held similar roles at Diageo and Boots. “Over the last eighteen months we’ve made good progress in restoring trust in our brand and our business, and Jane will help to Read full story › Source: The Drum...

on Jul 20, 2016

By Laurie Fullerton B2B agency Gyro has appointed MC Martin as its first global chief talent officer. In the new role she will be charged with ensuring the business’ unique culture continues – which is defined as its unique process of connecting humans to business – and is referred to as UNO. Martin is expected to bring extensive experience as a proven global human resources innovator and leader with over 20 years working in the industry including BBH, Interbrand, Ogilvy and TBWA. She most recently served as senior vice president of people and talent at the global agency 4A’s. “Our UNO culture is, has Read full story › Source: The Drum...