Posts made in July, 2016

on Jul 20, 2016

By Natan Edelsburg Loading… The Man in the High Castle was the most popular show on Amazon Prime Video, proving once again that word-of-mouth plus binge watching can equal to a show’s growing success in a streaming world. The top ten TV shows accounted for 36% of the shows viewed. Here are the full insights from Jumpshot. Insights from Jumpshot: The Top 10 TV shows accounted for 36% of all the TV shows viewed on Amazon Prime this past week, a stark contrast to the week beginning of 6/23 when the top 10 shows accounted for about Read full story › Source: The Drum...

on Jul 20, 2016

By Rebecca Stewart The UK’s interest in politics has increased by 7000 per cent post-Brexit, according to internet search data from consumer behaviour tracker Hitwise. While there was a 300 per cent increase in searches from Brits looking to move abroad in the immediate aftermath of Britain’s vote to leave the EU, there was no change to search trends in relation to shoppers looking for holidays or flights online, according to the research. The data was collected from a range of search providers, which lets Hitwise monitor the internet searches of three million people across the UK. The figures took into account search trends from Read full story › Source: The Drum...

on Jul 20, 2016

By Tony Connelly The NBA has partnered with Twitter to bring live original content to the social media giants various platforms including Twitter, Vine and Periscope. The partnership will include a new weekly live stream pregame show which will incorporate “first-of-its-kind elements” created specifically for integration with Twitter conversation. The free programme will be featured exclusively on Twitter during the 2016/17 season and will be accompanied by an additional to-be-determined show that will also stream exclusively on Twitter. “We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” said NBA commissioner Adam Silver. “We’ve Read full story › Source: The Drum...

on Jul 20, 2016

By John McCarthy Bauer Media’s Kiss FM UK and Box TV have signed a four-month partnership with Gumtree that will raise awareness of the site’s functionality as a place to access job applications. The deal, planned and brokered by the7stars, launched on Tuesday (19 July) featuring on-air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see Kiss and Gumtree offer listeners interview tips and advice on job opportunities. The deal will be underlined by a TV spot featuring on Bauer Media’s The Box Plus Network. Furthermore, it will build upon Gumtree’s existing TV creative to encourage Read full story › Source: The Drum...

on Jul 20, 2016

By John McCarthy Innocent has selected Mother as its new communications agency, taking the crown after a three-way pitch. Mother is tasked with developing brand comms across an expanding Pan-European business. Tim Clarke, group marketing and innovation director, Innocent, said: “We were very impressed by all of the agencies we met throughout the pitch process. “Mother in particular really grasped our ambition, and we’re excited to have them on board as our agency partner as we drive the continued growth of the business across Europe and reach our goal of becoming Europe’s favourite little juice company.” Katie Mackay, joint head of strategy, Mother, called Innocent Read full story › Source: The Drum...