Posts made in July, 2016

on Jul 20, 2016

By Rebecca Stewart Kellogg’s is the latest brand to fall foul of the Advertising Standards Authority (ASA), receiving a ban for two of its Special K ads after the regulator was sent complaints over health claims made by the food giant. A TV ad for Special K’s porridge and a separate web promotion were found to breach ASA rules because they didn’t clearly signpost how the brand’s health claims were substantiated. The TV spot claimed in a voiceover that the brand’s five grain super porridge was “full of goodness” while the digital campaign contained text reading: “All Special K flakes are made with our unique Read full story › Source: The Drum...

on Jul 20, 2016

By Tony Connelly Barcelona have ended speculation over their lucrative shirt sponsorship after announcing a one-year extension with Qatar Airways. The new deal will be worth a reported £29.3m (€35m), according to Spanish media reports, which is slightly more than the previous £27.6m (€33m) per-season deal it agreed with Qatar Airways in 2010. The continued partnership with Qatar began to look unlikely amid reports that the Catalan club were close to agreeing a four year shirt sponsorship deal with Amazon from 2017. The drawn out negotiations even led to the La Liga champions launching their new 2016-17 Nike kit without any sponsor Read full story › Source: The Drum...

on Jul 20, 2016

By John Glenday Consumer goods giant Unilever is positioning itself in the burgeoning field of on-demand toiletries after snapping up Dollar Shave Club for a cool $1bn. The e-commerce platform distributes high-quality razors direct to subscribers’ homes for a monthly membership fee of between $1 and $9. According to Venturebeat the acquisition is likely to see Dollar Shave Club chief Michael Dublin remain in post while bringing its 3.2 million members under the Unilever umbrella. The innovative male grooming business generated revenues of $152m in 2015 by offering razors for just a few dollars per month after launching in 2012 on the back of a viral Read full story › Source: The Drum...

on Jul 20, 2016

By John Glenday A new report compiled by Experian has highlighted the growing societal schism between those who have embraced digital technology and services and those left behind. In the latter camp the global information services company identifies 7.5m Britons who have been ‘left behind’, classing these digital holdouts as ‘dawdlers’ whilst other segments of the population charge ahead as high usage ‘devotees’ or moderate ‘day-to-day doers’. Richard Jenkings, senior consultant at Experian, remarked: “What we’ve found is that the ‘Digital Divide’ is a reality, with the population split into not two, but three levels of engagement with the digital world “It would be easy to Read full story › Source: The Drum...

on Jul 20, 2016

By John Glenday Warner Bros. has reportedly entered production of an online dating focussed romcom titled Worst Tinder Date Ever, if the Hollywood reporter is to be believed. The flimsy premise is being fleshed out into a feature length comedy by scriptwriters Keith Merryman and David A. Newman in a follow up to their 2011 work, Friends with Benefits. Charting some of the pitfalls associated with the pursuit of love in the 21st century the film will follow one unfortunate couple’s disastrous date, peppering awkward silences, profile mismatches and lack of attraction with ‘action elements’. Despite or perhaps because of this apparent absurdity the studio is Read full story › Source: The Drum...