By Jennifer Faull P&G is trailing a subscription service for its Tide washing powder as it presses ahead with its plans to be “more present” in direct-to-consumption e-commerce channels. But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting effect it had on sales if its own razor brand, Gillette. Now, with Unilever having confirmed late last night (19 July) that it has bought Dollar Shave Club for some $7bn the reasons for P&G to up its game in this Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Forget selfies, Snapchat is letting its users take personalisation to the next level through an integration with personalised emoji maker BitStrips. Snapchat bought BitStrips back in March in deal that was thought to be worth an estimated $100m and now it’s incorporated the startup’s Bitmoji emoticons into its own app – giving keen snappers the chance to create miniature versions of themselves to share with friends. The emojis can be used to decorate photos and videos taken within Snapchat’s walls, and can also be sent via its chat function. Video of Bitmoji on Snapchat! Loading… To activate Read full story › Source: The Drum...
Read MoreBy Alastair Duncan The company first took off on 15 July 1916 when a Seattle lumber merchant, William Boeing, started the Pacific Aero Products Company to explore the idea of making seaplanes. His first effort, the renowned Model 1, sat on two wooden canoes stitched together with piano wire. But it flew and an immediate contract with the US military set the business on a path to success. Back then making planes was an artisanal effort. Skilled craftsmen would stretch and sew fabric over wooden frames. Bill Boeing insisted on the lightest materials: balsa wood as well as mahogany, silk as well as Read full story › Source: The Drum...
Read MoreBy Seb Joseph Coca-Cola will use its sponsorship of the Olympic Games to raise awareness of its non-fizzy drink brands in North America as part of its wider efforts to counter sliding sales of its fizzy drinks. The effort champions five of its still brands – Vitaminwater, Minute Maid, Zico, Powerade and Core Power – and focuses on encouraging people to try them. By doing this, Coke hopes to strengthen its association to those less sugary alternatives, of which some might not be aware it offers. To drive the association home, high profile Olympians have been brought in. For instance, Vitaminwater will work with soccer Read full story › Source: The Drum...
Read MoreBy Sarah Murphy Marks & Spencer recently announced that like-for-like sales at its fashion arm fell by 8.9 per cent in the first quarter. This is its biggest fall in clothes sales for a decade. In recent years the brand has tried various strategies to bolster this stuttering part of its business, with one of its most recent incarnations featuring a fashion line from model Alexa Chung. Various causes have been put forward to explain away the results. One blamed poor weather denting demand for summer clothes, as well as wider retail trading trends that are squeezing the market. To try and Read full story › Source: The Drum...
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