By Andrew Boulton As anyone who has ever binged heartily on ‘The Walking Dead’ knows, there can be some pretty powerful residual effects. Most worrying amongst these is a disturbing urge to smash slow moving pedestrians in the head with a shovel. Less potentially convictable is a tendency to view aspects of your own life through the weary eyes of the shovel-wielders in the show. More specifically, twisted by an over-indulgence in the slobber and gore of a TV show, you begin to examine your own world as if the zombie apocalypse were just meandering grumblingly around the corner. Only for me, inescapably tethered Read full story › Source: The Drum...
Read MoreBy John Glenday This morning’s bulletin contains a punchy set of stories led by reports that Wikileaks is set to shine a spotlight on Turkey’s ruling AK Party with the release of an email haul. Elsewhere we look at how online ad fraud is showing no signs of going away and how Vauxhall has become the latest car manufacturer to face a PR disaster. Pokemon Go continues to make headlines with developer Nianatic confirming that it has reached a deal with McDonald’s to create the first ‘sponsored locations’ for hungry fans to congregate. The same publisher also reports on the growing problem of Read full story › Source: The Drum...
Read MoreBy John McCarthy An unlikely partnership between auto-maker Ford and Tequila-producer Jose Cuervo has borne unlikely fruits. The US firm is championing sustainability by using agave fruit by-product from the tequila production process to create a bioplastic for use in its cars – with plastic making up on average around 400 pounds of weight in its each motor. Ford researchers are testing the material’s durability and heat resistance for potential use in vehicle interior and exterior components such as wiring harnesses and storage bins. Debbie Mielewski, Ford senior technical leader, sustainability research department, said: “At Ford, we aim to reduce our impact on the environment, as Read full story › Source: The Drum...
Read MoreBy Matt Spector We shouldn’t be surprised. Through night one, the GOP convention has provided enough fodder for decades of research on the American psyche, the types of politics and decisions that have led to one of the most divisive moments in a global century, and a reshaping of many institutions the nation holds dear. The presumptive Republican nominee appeared in Cleveland last night in a cloud of Wrestlemania-blue fog. Even the most seasoned electoral prognosticators have admitted the now-miniscule sample size of the few election cycles in the modern era. In the new normal, the Libertarian candidate is getting a serious look from Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum A new report from market research firm GfK shows that 25 per cent of U.S. households rely on over-the-air (OTA) or internet-only subscriptions to receive TV content. OTA-only households represent 17 per cent of all U.S. households – up from 15 per cent in 2015. Six per cent of households rely on internet-only subscriptions – consuming TV content only via a mix of YouTube, Netflix, Hulu, and other services – up from four per cent in 2015. “The fact that a statistically significant increase in broadcast-only reception occurred over just one year may be further proof that the cord-cutting/cord-never phenomenon is accelerating,” Read full story › Source: The Drum...
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