Posts made in July, 2016

on Jul 19, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today we feature M&M’s 75th birthday as our marketing moment. Earlier this year, the Mars candy brand kicked off the celebrations with a remix of Sammy Davis Jr.’s 1972 song ‘The Candy Man,’ created by Zedd and Aloe Blacc. The song is part of the brand’s “Celebrate with M” campaign created by BBDO New York, a yearlong campaign celebrating M&M’s birthday. Over the years, many flavors and colors of M&M’s have Read full story › Source: The Drum...

on Jul 19, 2016

By DMN Blue badges for everyone. Read full story › Source: DM News...

on Jul 19, 2016

By Minda Smiley Twitter has announced that anyone can now apply to receive a little blue check mark next to his or her name. In a statement announcing the change, Twitter said that “an account may be verified if it is determined to be of public interest.” Whereas verified accounts are typically reserved for brands, public figures, artists, athletes, and journalists, the change means that more people – particularly up-and-coming creators and influencers – will now have the chance to verify their profiles. In an online form, Twitter users who would like to be verified can submit a request by providing a confirmed Read full story › Source: The Drum...

on Jul 19, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Tom Ungar, president and creative director at The Ungar Group. Below, find out why the ‘Warehouse Sale’ commercial for The Freeman Outlet Mall is his favorite marketing moment. I can still remember when the idea for “Warehouse Sale” came to me. Minutes after leaving the client meeting in Beloit, Wisconsin, I was thinking about the standard commercials for outlet malls that featured wall to Read full story › Source: The Drum...

on Jul 19, 2016

By DMN Allo and Duo are coming. Here’s hoping they don’t join Google’s long list of questionable communications apps. Read full story › Source: DM News...