Posts made in July, 2016

on Jul 19, 2016

By Minda Smiley Despite millions of people using social media every day, a recent study out of Adobe found that they are still not engaging with media or branded content at a fast clip. According to the findings, which were based around the online habits of more than 5,000 consumers across Europe as well as Adobe Marketing Cloud data, less than one-third of respondents rated breaking news as the top form of content that they engage with on social media. Only seven percent of respondents said that adverts are the top form of content that they engage with, while 18 percent reported Read full story › Source: The Drum...

on Jul 19, 2016

By Rebecca Stewart Loading… Whoever was in control of the Twitter account for the US Department of Justice today (19 July) may have just found themselves in the midst of a social media blunder. This morning, the impartial agency sent a tweet from its official account that linked through to a news story on CNN about Donald Trump’s wife Melania Trump. The poster used the acronym ‘lmao’ (laughing my ass off) and called CNN “petty”. “CNN is the biggest troll of them all lmao #Petty,” read the tweet, which was most likely meant to be sent from a personal Read full story › Source: The Drum...

on Jul 19, 2016

By John McCarthy Electric car manufacturer Tesla has hinted at a change of focus with a quiet renaming of its website. The company changed its web address on Monday (18 July) from Tesla Motors to Tesla, according to Reuters. The move indicates that the company is looking to pivot its attention to other markets with it also working on Powerwall home batteries in addition to the electric vehicles. The company acquired the domain Tesla.com in February after it was picked up way back in 1992 by another party. It began transferring its internal email addresses soon after the acquisition but this is the first Read full story › Source: The Drum...

on Jul 19, 2016

By Jessica Goodfellow Independent Films, the production and advertising company, has launched an online media channel created for kids to tap into an “underserved market” as the company moves into original content creation. The ambition of Kidspiration.TV is to create a genre of programming for kids that marries interesting informed programming with Independent’s expertise in entertaining audiences through advertising. The company is hoping to tap into children aged 8 to 12, which it claims is “underserved”. Jani Guest, co-executive producer of Kidspiration.TV and managing director of Independent Films, told The Drum: “The world that kids are now being exposed to is very different than my Read full story › Source: The Drum...

on Jul 19, 2016

By Ronan Shields Google today (19 July) unveiled a number of updates to its Accelerated Mobile Pages (AMP) in a bid to help publishers participating in the project monetise, including AMP for Ads. Also included in the slew of announcements was the availability of native ad units on DoubleClick Bid Manager (DBM), plus outstream video DoubleClick for Publishers (DFP). AMP updates In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better ensure AMP participants can better monetise (an element of the project that has proven difficult for publishers thus far), and that Read full story › Source: The Drum...