Posts made in July, 2016

on Jul 19, 2016

By Rebecca Stewart Like other publishers, the Lad Bible Group has been experimenting with Facebook Live of late, promising just last week that it had plans to increase the number of real-time streams it showcases on the platform to four each week. Today the publisher attempted to recreate its very own version of Newcastle’s viral #DrummondPuddleWatch live stream, by pranking unsuspecting members of the public. Seemingly drawing inspiration from the Periscope puddle that gripped the nation back in January, the team at Lad Bible glued a coin to the ground and set up a camera outside its Manchester office to capture the reaction Read full story › Source: The Drum...

on Jul 19, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Vito Zarrillo, executive creative director at Gyro New York. Below, find out why Mini USA’s “Let’s Motor” campaign is one of his favorite marketing moments. Car ads too often fall into the trap of sameness. Mini USA’s 2002 “Let’s Motor” campaign did anything but by bringing unconventional tactics to a seemingly conventional space. To launch the return of its British-made sedan, the brand wanted to be as Read full story › Source: The Drum...

on Jul 19, 2016

By Jennifer Faull Dutch DJ Tiësto has created an original song and music video for drinks maker AB InBev to mark its partnership with Tomorrowland, one of the world’s largest electronic music festivals. It forms part of AB InBev’s global and cross-brand ‘Infected by Music’ campaign – created by W+K Amsterdam – which aims to bring exclusive music experiences leading up to and during the Belgian edition of the festival next week (22 July). The brand has adopted a two pronged strategy to engage both those at the festival and people tuning in from around the world. To try and get people on board in the Read full story › Source: The Drum...

on Jul 19, 2016

By John McCarthy Ride hailing app Uber has hit a vital milestone announcing it has facilitated two billion rides, according to Uber chief executive Travis Kalanick. He announced on Facebook: “These trips happened in 16 countries on five continents, from Costa Rica to Russia and from China to Australia.” He continued: “The longest of the bunch lasted more than an hour as the rider and driver worked their way across Jakarta, Indonesia’s capital.” Uber hit one billion rides last December after five years of operation. In the following six months, it accumulated its second billion, hinting at its growth. Read full story › Source: The Drum...

on Jul 19, 2016

By Tony Connelly The English Football League (EFL) has named the two companies which it has enlisted to design and develop its new digital platforms after announcing that Realise and NeuLion as its new long-term digital partners. Both Realise and NeuLion have been awarded the contract that runs until the end of the 2022/23 season. The news follows one of the most comprehensive procurement processes in the EFL’s history which saw over 175 of the world’s leading digital agencies jostling for the contracts. UK based digital agency Realise will design and develop the web and mobile sites for the EFL Digital’s clubs. It Read full story › Source: The Drum...