By Lynn Lester LA is the most famous place in the world for homing the world’s A-listers, but in the land of the rich and famous, is the novelty of using traditional superstars to engage Millennials and Generation Z starting to lose its appeal? At a recent ‘Entertainment Marketing’ breakfast in Los Angeles, run by Think LA, the dedicated organisation supporting the advertising and marketing industry in the city, the general consensus of the panel was that social media influencers are now starting to pick up the pace in becoming marketers’ choice for brand advocacy. The key takeaway was centred around the reality that YouTubers Read full story › Source: The Drum...
Read MoreBy James Hammersley Over the past six months, the series of infographics produced by The Drum’s Mystery Shopper have investigated and reported on the online performance of over 50 e-commerce executions. This bi-annual round up gives an overview of this performance and draws some conclusions about what drives superior performance and what defines it. Read full story › Source: The Drum...
Read MoreBy DMN Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit Read full story › Source: DM News...
Read MoreBy Tony Connelly Fifa has brought on board its first World Cup regional sponsor after agreeing terms with Russia’s Alfa-Bank in a deal that continues the growing trend new sponsors coming from China and Russia. Alfa-Bank has bought one of four European slots in the new ‘Regional Supporter’ category which offers four sponsorship packages for each of the five global regions: Europe, North America, South America, the Middle East and Africa as well as Asia. Fifa introduced the new structure to replaces the national supporter category and open up more sponsorship opportunities by attracting brands who may not want to invest in global Read full story › Source: The Drum...
Read MoreBy Tony Connelly Fifa has brought on board its first World Cup regional sponsor after agreeing terms with Russia’s Alfa-Bank in a deal that continues the growing trend new sponsors coming from China and Russia. Alfa-Bank has bought one of four European slots in the new ‘Regional Supporter’ category which offers four sponsorship packages for each of the five global regions: Europe, North America, South America, the Middle East and Africa as well as Asia. Fifa introduced the new structure to replaces the national supporter category and open up more sponsorship opportunities by attracting brands who may not want to invest in global Read full story › Source: The Drum...
Read More
Industry News