Posts made in July, 2016

on Jul 19, 2016

By Rebecca Stewart Following the announcement that it was putting every one of its brands locally and globally under review, GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others. The company wanted to reset all agency alignments following the joint venture merger between GSK and Novartis Consumer Health last year, and has done so by appointing several different agencies to handle its advertising, digital, content, PR, expert marketing and shopper marketing remits. Four holding companies already working with the agency were understood to have been consulted Read full story › Source: The Drum...

on Jul 19, 2016

By John McCarthy Tribute has been paid by the parents of actor Anton Yelchin, in the form of a print ad (pictured), to thank individuals in the film industry who rallied around the family after the young actor’s untimely death earlier this year in a car accident. Yelchin, who played Pavel Chekov in JJ Abrams’ rebooted Star Trek movie trilogy, “would be surprised by how many hearts and souls he touched,” according to the ad posted by the parents in the Hollywood Reporter. It continues: “To all of you who have sent flowers and gifts for your condolences and kind words and to all who Read full story › Source: The Drum...

on Jul 19, 2016

By Jennifer Faull Loading… Staffing app Coople has been on a hiring spree as it looks to grow the brand in the UK, bringing in Matt Knight as chief marketing officer and Jacques de la Bouillerie as its regional managing director. Knight has previously held top marketing jobs at online fashion retailer Asos as well as Ocado, although most recent served as CMO at Veeve (like Airbnb but focused solely on renting out luxury homes in London). However, Knight said that Coople “has a fantastic opportunity to disrupt the global staffing market and I am very excited about joining Read full story › Source: The Drum...

on Jul 19, 2016

By John McCarthy To become president of the United States of America, there are a plethora of criteria that must be fulfilled by prospective candidates. Captain Morgan has taken umbrage with one particular restriction that may help it appeal to the younger crowd. The rum brand has expressed disdain for the fact that no one under the age of 35 can legally be POTUS, and it has done so with a campaign headlined with a paid ad in today’s (Tuesday 19 July) New York Times. Loading… The drive is being teased on Twitter too. Looks like Read full story › Source: The Drum...

on Jul 19, 2016

By The Drum Reporters Yahoo chief Marissa Mayer famously promised “not to screw up” Tumblr following its £1bn purchase in 2013, but two years later a loss of $500m in its brand value suggests she’s done just that. The beleaguered online business acknowledged its social network is now worth around a third of the $1.1bn that it originally paid for. Some $482m has been knocked off the site’s value in its latest quarter, off the back of the $230m it wrote off in the previous quarter. Much of the downgrade stems from Yahoo’s failure to meet an ambitious $100m sales goal for Tumblr this Read full story › Source: The Drum...