Posts made in July, 2016

on Jul 19, 2016

By John Glenday Netflix is gearing up for one of the biggest launches in its history after winning exclusive rights to screen a hotly anticipated new Star Trek TV series produced by CBS across 188 countries within 24 hours of its US premiere. Each episode will be drip fed to subscribers and made available in all licensed territories a day after its broadcast debut as part of a landmark international licensing agreement signed with the US broadcaster. To whet the appetite of trekkies the entire Star Trek television back catalogue comprising 727 episodes of Star Trek: The Original Series,” “Star Trek: The Next Generation,” “Star Read full story › Source: The Drum...

on Jul 19, 2016

By Rebecca Stewart The starting pistols have yet to be fired at the Rio 2016 Olympics, but away from the stadiums in Brazil there’s a race going on between UK broadcasters on social media. Both BBC Sports and Channel 4 have released spots to showcase their coverage of the Olympics and Paralympics, with the latter’s ‘We’re the Superhumans’ campaign outperforming its competitor on social. Data from short-form social video analytics firm Burst measured all official or owned content from both BBC Sport and Channel 4’s Twitter Instagram and Vine accounts between 12 and 14 July when the ads were launched. The figures exclude data Read full story › Source: The Drum...

on Jul 19, 2016

By Jenny Cleeton Boots No7 has soared up nine places this week with the help of Icelandic Rock band Kaleo, knocking BBC Radio 1 off the top spot and out of the chart. The rockers’ track provides the score to the brand’s ‘Lift and Luminate’ campaign, a spot which enjoys 52-year-old ballet dancer Alessandra Ferri dancing alongside a projection of her 19-year-old self – proving age doesn’t have to stop you doing what you love. Elsewhere, four new entries have made it into the chart. Fifa and Suzuki have claimed second and third place respectively thanks to British artists Dizee Rascal and Read full story › Source: The Drum...

on Jul 19, 2016

By Tony Connelly AdWeek has been bought by, Beringer Capital, after owner MediaBistro Holdings agreed terms with the private equity firm focused on digital media and marketing services. The sale includes the nine industry blogs in the Adweek Blog Network- AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy- and will see Beringer co-founder, Brian Martin, becoming Adweek chairman. The advertising, media and marketing publication insists that its editorial team will not be affected by the sale, with editorial director James Cooper remaining at the helm. Beringer Capital has stated that it will provide Adweek with the resources to expand its current editorial content. Commenting Read full story › Source: The Drum...

on Jul 19, 2016

By John Glenday Melania Trump had been viewed as her husband’s secret weapon prior to being wheeled out onto stage at the Republican national Convention in a bid to soften the pugilistic politician’s public persona but her appearance was soon mired in controversy amidst suggestions that much of her speech was cribbed from the current first lady – Michelle Obama. In her speech Mrs Trump praised her husband as a ‘compassionate’ man, adding that he would ‘fight for his country’ but commentators questioned how heartfelt such sentiments were given the uncanny similarity to a speech delivered by Mrs Obama back in 2008 – including Read full story › Source: The Drum...