Posts made in July, 2016

on Jul 19, 2016

By John Glenday As the summer warms up so too does the morning bulletin with 10 hot stories culled from the internet. From a sexist and racist backlash against Ghostbusters to disappointing Netflix subscriber numbers and a healthy eating push from Nestle. First up is Retail Week which covers the latest machinations in the BHS saga where it seems that Arcadia may move to block appointment of a second administrator to the collapsed retailer in a bid to save creditors cash. Over at Campaign comes news that food giant Nestle may be poised to pay more than just lip service to Read full story › Source: The Drum...

on Jul 19, 2016

By Tony Connelly Kelvin MacKenzie’s controversial column in the Sun in which he criticised Channel 4 for allowing a hijab-wearing journalist to present a report on the Nice massacre has received hundreds of complaints. The Independent Press Standards Organisation (Ipso) said it had received more than 300 complaints against comments the former editor of the Sun made in his Monday column in the Sun. In his column, MacKenzie stated that he could “hardly believe my eyes” when he saw Fatima Manji presenting the news report and questioned whether it was “appropriate for her to be on camera when there had been yet another shocking slaughter Read full story › Source: The Drum...

on Jul 19, 2016

By Charlotte McEleny Singapore government-owned broadcaster MediaCorp has signed up Sizmek to provide its mobile ad solutions, ramping up its play in mobile across its online properties. The partnership is part of a spate of ad tech announcements from the broadcaster, as it announced that it was partnering with Outbrain on content monetisation last week. The deal with Sizmek will see MediaCorp brands, including Channel News Asia, Elle, Toggle, and TodayOnline, adopting the ad tech to serve dynamic mobile ads. The deal will be across mobile and desktop and include a partnership on viewability. Sizmek will also build custom ads and provide training to Read full story › Source: The Drum...

on Jul 19, 2016

By Charlotte McEleny Rankin, View London: The Macallan ‘Project Double Cask’ Agency: Rankin, View London Client: The Macallan Date: July 2016 Rankin has directed the latest ad for The MaCallan whiskey for its new Double Cask 12 Years Old release. Rankin has teamed up with View London to create an add for Asian Tv, digital and cinemas that turns the alcohol ad into a more high fashion-like storytelling piece of creative. The ad uses the two sides of The MaCallan of one part art and one part science, to show users the craft of the drink via film that’s highly visual Read full story › Source: The Drum...

on Jul 19, 2016

By Charlotte McEleny Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 July. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...