By Noel Young Melania Trump, Donald Trump’s Slovenia-born wife, made a rare but brilliant speech on the first night of his Republican nominating convention in Cleveland last night. The speech by 46-year-old Melania was a chance for Trump to offer the American public a glimpse at something more than the brash public persona that he’s cultivated over many years, said Bloomberg. “Donald get things done,” she said.”He knows how to remain focused on improving our country, on keeping it safe and secure. He is tough when he has to be but he is also kind and Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum TBS and its flagship show, Conan, are back at San Diego Comic-Con this week and will have the support of two brand partners, AT&T and Snickers. The brands worked with Turner Ad Sales on unique activations designed to enhance the fan experience at the event, and both AT&T and Snickers will benefit from digital integrations with Conan. “Comic-Con is a unique opportunity to reward fans with access to their favorite shows and on-air personalities, and our sponsors are elevating this connection through even more engagement opportunities,” said Jennifer Cohen, senior vice president of entertainment content partnerships, Turner Ignite. “These multi-faceted partnerships Read full story › Source: The Drum...
Read MoreBy The Drum Yahoo today (July 17) reported revenues of $1.3bn for the last quarter, compared to a loss of $22m the same period 12 months earlier, with the company also reporting a near $500m downgrade in the valuation of its Tumblr purchase, three years into its takeover of the picture-sharing service. As speculation over who will buy the company continues to loom, with U.S. telcos AT&T, AOL-owner Verizon Wireless, plus private equity outfits all billed as likely suitors. Yahoo was unable to offer any more insight into the immediate future of the former internet giant, but the results of the Read full story › Source: The Drum...
Read MoreBBC brings entire range of content into one app BBC+ to encourage discovery of undervalued verticals
By Jessica Goodfellow The BBC has for the first time collected its entire range of content into a single dedicated hub, BBC+, to make it easier for users to discover and personalise content from its many verticals. Users will be able to customise the content they see based on their interests, while editorial curation will play an important role in pushing out less-known areas of the BBC. What makes the app distinct from the BBC’s already existing apps is that it will aggregate content from the entire range of the BBC site including articles, programmes, clips, video and radio content from the BBC World Service, Read full story › Source: The Drum...
Read MoreChannel 4 says Kelvin MacKenzie’s criticism of hijab-wearing journalist is “completely unacceptable”
By Staff Writer After former Sun editor Kelvin MacKenzie wrote a column on 18 July criticising Channel 4 for having a “young lady wearing a hijab” report on the attacks in Nice, Channel 4 fired back by stating that his remarks were “offensive, completely unacceptable, and arguably tantamount to inciting religious and even racial hatred.” In the Sun column, MacKenzie wrote that he could “hardly believe” his eyes when on Friday night he saw Fatima Manji reporting on the Nice attacks. “The people of Nice, and the people of France, would view a foreign reporter wearing a hijab in these tense times as Read full story › Source: The Drum...
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