Posts made in July, 2016

on Jul 18, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today we feature Always’ ‘Like a Girl’ video as our marketing moment, a campaign that has been widely celebrated for breaking stereotypes and empowering women. Initially launched in June 2014, the P&G brand unveiled a three-minute video that features men and women who are asked to do things “like a girl.” The short film quickly shows viewers that “like a girl” is often taken as insult, as many of the men Read full story › Source: The Drum...

on Jul 18, 2016

By DMN We explain the new way computers are making themselves smarter, and its relevance to digital marketing Read full story › Source: DM News...

on Jul 18, 2016

By Minda Smiley Josh Tetrick, CEO of plant-based food technology company Hampton Creek, bought a full-page ad in yesterday’s New York Times Sunday newspaper to criticize Donald Trump ahead of the Republican National Convention in Cleveland. According to the Washington Post, the ad appeared on page A5 of the Sunday New York Times as well as Cleveland newspaper the Plain Dealer. The ad, which begins with the words “Dear Donald” and can also be found at dear-donald.org, addresses the Republican candidate by stating that “Americans are frustrated and angry and scared. You’ve channeled this into your nomination.” Tetrick concludes his letter by Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy Roger Ailes, chief executive of Fox News, could be removed from his role in a pre-emptive sacking by the Murdoch family, according to reports. The New York Magazine is reporting that the Murdochs will issue an ultimatum to Ailes, either resign or be fired in the coming days. Fox News host Gretchen Carlson launched a sexual harassment lawsuit against the 76-year-old CEO, alleging that he carried out years of retaliation and harassment as a result of her turning down repeated sexual advances. New York Magazine reporter Gabriel Sherman cites anonymous sources stating that Rupert and sons Lachlan and James are in agreement to Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy Channel 4 has hit back at a controversial Kelvin MacKenzie newspaper column which criticised the broadcaster for using a Muslim presenter to report on the Nice terror attack. In a statement the broadcaster said MacKenzie’s column – headlined “Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?” – was “tantamount to inciting religious and even racial hatred”. The Sun earlier in the day removed tweets leading to the column claiming it did not clearly attribute the views to MacKenzie. Mackenzie’s piece had asked: “Was it appropriate for [Fatima Manji] to Read full story › Source: The Drum...