Posts made in July, 2016

on Jul 18, 2016

By Jessica Goodfellow The National Union of Journalists (NUJ) has condemned Kelvin MacKenzie’s commentary in the Sun today suggesting Muslim presenter Fatima Manji should not have fronted Channel 4 News’ coverage of the Nice terror attack. Writing in his column, “Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?” Mackenzie asked “Was it appropriate for [Fatima Manji] to be on camera when there had been yet another shocking slaughter by a Muslim?”. He goes on to call Islam “a male-dominated and clearly violent religion” and says the ordinary viewer “looks at the hijab Read full story › Source: The Drum...

on Jul 18, 2016

By Tony Connelly Virtual reality company Emblematic has chosen creative agency TK to manage its rebrand, including the redesign of its website. The integrated creative agency was chosen following a competitive pitch and will have its LA office oversee the three month project for the US-based VR creator. TK, which also has offices in Leeds and London, will take responsibility for all aspects of the rebrand, including the rollout and new website. “We chose TK for a variety of reasons,” said Nonny de la Peña, co-founder of the US creator of VR experiences. “Firstly, they came up with a variety of great, really imaginative ideas from the Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy GlaxoSmithKline is the first pharmaceutical company to make use of Apple’s ResearchKit. The system launched two years ago, allowing iOS developers to create surveys tracking the health of participants. Glaxo is using it to record how mobile 300 respondents are over a period of three months with the option to record additional data such as a pain rating and their mood. Integrated with the iPhone, the device measures mobility, using a wrist exercise as the basis for the data. Rob DiCicco, head of Glaxo’s clinical innovation and digital platforms group, told Bloomberg that the ResearchKit offers a faster and less expensive way to recruit Read full story › Source: The Drum...

on Jul 18, 2016

By Minda Smiley BBDO has named Robin Fitzgerald as EVP-chief creative officer of its Atlanta office, marking the first time a woman has held the CCO role at one of the agency’s US offices. She replaces Wil Boudreau, who recently left BBDO Atlanta to join The&Partnership as chief creative officer. Previously, Fitzgerald served as VP-executive creative director at CP+B LA, where she worked on brands including Netflix, Old Navy and PayPal. Before joining CP+B LA, she served as a creative director at TBWAChiatDay L.A. In her new role, she will partner with BBDO Atlanta’s president and CEO Drew Panayiotou to “shape and Read full story › Source: The Drum...

on Jul 18, 2016

By Jessica Goodfellow Joe Wade, the managing director of creative agency Don’t Panic, has co-created a TV special for BBC Two riding off the back of the Brexit conversation which sees caricatural characters poking fun at politicians in the build up to the EU vote. The programme, ‘The Revolution Will Be Televised, Brexageddon?!’ charts the highs and lows of both the Remain and Leave Campaign in the run up to the election via archive footage, with comedy characters Heydon Prowse and Jolyon Rubinstein interacting with the politicians directly. This includes from the Leave side newly-appointed foreign secretary Boris Johnson and former Read full story › Source: The Drum...