Posts made in July, 2016

on Jul 18, 2016

By John McCarthy Nintendo’s Pokemon Go has swept the globe after a staggered launch earlier this month, (I covered it here, check it). The game has mustered a larger user base than Twitter and Tinder, with users taking the Pokemon mantra to ‘become the very best’ very seriously. This realm of competition has sparked some creative use of the augmented reality mobile app, and The Drum, as a champion of creativity, wants to celebrate some of the best ways to cut corners at the game. The Drum team pitched in (far too many of us are playing Pokemon Go) to share our favourite ways Read full story › Source: The Drum...

on Jul 18, 2016

By Tony Connelly Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities. In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches. Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to Forbes Media’s chief executive and and executive chairman Mike Perlis. Perlis said the changes at the top of the management team will “allow us to maximize our time and attention Read full story › Source: The Drum...

on Jul 18, 2016

By Tony Connelly Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities. In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches. Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to Forbes Media’s chief executive Mike Perlis. Perlis said the changes at the top of the management team will “allow us to maximize our time and attention to continue to grow Read full story › Source: The Drum...

on Jul 18, 2016

By Mike Proulx Is anyone not talking about Pokémon GO? I started playing the game a few days after it launched under the guise that it’s my job to help brands seize opportunities with emerging media. Today, I upped to level 12 – yes, I’m hooked (as are many members of my Hill Holliday department who are all having a friendly competition with each other). Even if you’re skeptical of the game, it’s impossible not to recognize that Pokémon GO is so much more than a mobile app. It’s become an instant cultural phenomenon representing the perfect storm of nostalgia + technology + Read full story › Source: The Drum...

on Jul 18, 2016

By Staff Writer WPP boss Sir Martin Sorrell and his wife are expecting their first child later this year. According to The Daily Mail, Sir Martin and Cristiana Falcone Sorrell – who married in 2008 – are “both delighted”. The baby is due in November. While the 71-year old chief executive has made it clear his retirement from the job is not likely to happen any time soon, WPP has begun to prepare internally for his successor. In this year’s annual report WPP revealed that it was looking both inside and outside the firm for prospective candidates although stressed there is no timescale it’s working to. Sir Martin Read full story › Source: The Drum...