Posts made in August, 2016

on Aug 29, 2016

By Laurie Fullerton Whereable Technologies LLC’s inaugural product RiskBand, the first wearable, live-monitored personal safety device that does not require a connection to a cell phone has partnered with GEOS Safety Solutions, a global leader in security and personal safety, the company announced today. The five year deal provides RiskBand with a world-class emergency monitoring and response team that can transmit GPS location information, photos and two-way audio whenever a RiskBand wearer activates the device. As RiskBand begins recording and transmitting pertinent information, GEOS’ emergency response coordination team will hear, see and assess the situation. The response coordinators Read full story › Source: The Drum...

on Aug 29, 2016

By Minda Smiley McDonald’s has chosen Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis. According to McDonald’s, Omnicom will be tasked with creating an “agency of the future” for the fast-food giant, one that prioritizes digital and data. Publicis’s Leo Burnett, one of McDonald’s longtime creative agencies, will no longer work on the business. Both Leo Burnett and Omnicom’s DDB were incumbents on the account. “Part of building a better McDonald’s means not only making changes to our food and our restaurants but also how we conduct business and we’re excited Read full story › Source: The Drum...

on Aug 29, 2016

By Kyle O'Brien Baby Joey is a puppy who was found on the streets with his back paws cut off, a horrible story of abuse to a defenseless animal. The adorable dog with expressive eyes and a will to adapt and live was thankfully taken in by Second Chance Rescue in New York, who helped to get the word out about Joey. Joey’s story thankfully touched plenty of people, so the canine rehab group Water 4 Dogs and Merrick Pet Care helped to rehabilitate and make prosthetic legs for him. The touching story is being told through a campaign, “Baby Joe’s Best Day Ever,” Read full story › Source: The Drum...

on Aug 29, 2016

By John McCarthy The Donald Trump campaign is set to make its second investment in TV ads as the GOP candidate drifts behind rival Hillary Clinton’s spend substantially. The entrepreneur just invested his first $5m in a TV presence earlier in August, while Clinton reached $61m at that time. His ad buy will focus on Ohio, Pennsylvania, North Carolina, Florida, New Hampshire, Virginia, Iowa, Colorado and Nevada, claiming the Clinton will bring in a raft of new taxes. By upping the spend, Trump shows that he is becoming less dependent on his social media reach and the media coverage his campaign has mustered. Read full story › Source: The Drum...

on Aug 29, 2016

By Kyle O'Brien BBDO New York and Elite Media are helping American Family Insurance tell heartwarming stories through three short films starring the company’s brand ambassadors, Derek Jeter, Kevin Durant and J.J. Watt. The films are running under the tagline “Every Dream Deserves a Champion” and are part of the insurance provider’s broader “Insure Carefully, Dream Fearlessly” campaign. The three short films are designed to inspire people to find, follow and achieve their dreams, and their uplifting stories help engage consumers on an emotional level. The two films by BBDO New York feature Watt, Jeter and Durant showing up unexpectedly to provide Read full story › Source: The Drum...