By Laurie Fullerton Shark Reach, Inc. Has revealed that it is has made an offer to acquire a well-known and highly regarded digital marketing agency based in Boston, MA for a total purchase price of $13m dollars, including earn-outs, $7m at the closing and another $5m in stock with delivery spread out over a three year period at the then current trading price of the stock at the time of issuance. The name of the agency it has set its sights on has yet to be revealed however. Under the agreement, the parties are required to keep the Read full story › Source: The Drum...
Read MoreBy John McCarthy With the Hillary Clinton and Donald Trump campaigns almost running at full pelt ahead of the November presidential election, a cheeky Canadian ad agency reckons it has what it takes to help either – or both – campaigns. Toronto-based creative agency Zulu Alpha Kilo released a spoof ad featuring actor Doug Murray as fictional company chief executive Frank Zulu, keen to chase some “juicy US business”. Not content to settle for “small time” P&G or Nike, however, and demanding his interns stop playing Pokemon Go, Zulu admits the agency knows nothing about US politics… although at least he is willing to read Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton The Trade Desk has appointed Mark Kirschner to chief marketing officer. Kirschner, who most recently served as CMO for eBay Enterprise, will lead The Trade Desk’s worldwide marketing strategy. “As The Trade Desk continues to grow and expand our programmatic inventory into new channels, I am confident Mark’s leadership will stage our clients and the organization for our greatest global successes yet,” said The Trade Desk CEO Jeff Green. “Mark has achieved many remarkable milestones over his career and I’m so thrilled he’ll be joining our company to play a big role in leading our journey.” Most recently, as CMO Read full story › Source: The Drum...
Read MoreBy Gillian West White Bear Studio’s ‘unforgettable and vibrant’ brand for Hot Chiu has scooped this week’s Creative Work of the Week. Challenged with creating something that could evoke the energy of traditional Asia but appeal to a more contemporary Western audience, White Bear took design inspiration from Asian heritage. In researching the project, the design studio discovered each Asian country has its own national dragon and as each flavour of the of the range is based on the great tastes of China, Japan and Thailand this concept married suitably with the brand story. Crafted like the products themselves, every part of the design Read full story › Source: The Drum...
Read MoreSocial media's struggle to monitor live streaming thrust into the limelight following wingsuit pilot's death
By Tony Connelly An Italian wingsuit pilot unwittingly broadcast his own death using Facebook Live, highlighting the unintended consequences of live streaming which social media platforms are struggling to monitor. Armin Schmieder was last seen on Facebook Live strapping himself into a red and blue wingsuit before his jump from the 2,279m (7,477ft) Alpschelehubel mountain in the Swiss Alps. The 28 year-old, from Merano in Italy’s South Tyrol, had been wearing a GoPro camera on his head and was also broadcasting live on Facebook using his phone. Even though Schmieder’s phone was in his pocket during the decent it was still recording sound Read full story › Source: The Drum...
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