Posts made in August, 2016

on Aug 29, 2016

By Adam Flomenbaum Two weeks ago TVfreedom.org, an organization that promotes the benefits of broadcast TV, and Antennas Direct, a company that manufacturers digital TV antennas, kicked off a five city tour to raise awareness around the availability of free broadcast TV and to hand out free HDTV antennas. This is the third year that TVfreedom and Antennas Direct have partnered on such a tour, and over that time they have stopped in 17 cities, giving away more than 7,000 antennas to consumers. This year’s tour – which also counts Sinclair Broadcast Group as a partner – has stopped in Read full story › Source: The Drum...

on Aug 29, 2016

By Laurie Fullerton TBWAChiatDay has been named global B2B agency of record for Intel Corporation, the multinational technology company and largest global computer chip maker. TBWA, who will run the business out of Los Angeles, will be tasked with developing an integrated global campaign aimed at senior business and IT decision makers around the world. The international agency was awarded creative and strategic duties for Intel Corporation, in what will be a shared effort between its Los Angeles and New York offices, working in close partnership with TBWA teams in other key client markets around the world. Additionally, Doremus, whose Read full story › Source: The Drum...

on Aug 29, 2016

By Natan Edelsburg Stranger Things continues to dominate but is slowly slipping in demand. Netflix’s new “The Get Down” is beginning to rise as the 1970s period piece on the birth of hip hop in the Bronx gains attention. The Get Down (from Baz Luhrmann) features a cast of mostly new and rising stars including, Justice Smith, Shameik Moore, Herizen F. Guardiola and Shyrley Rodriguez. Here are the full insights. For August 18- 24, 2016 – Top 5 Digital Original Series in the US and Average Demand Expressions™: Stranger Things, Netflix: 39,884,687 The Get Down, Netflix: 16,147,345 Orange Is The New Black, Netflix: 9,372,862 Fuller House, Netflix: 5,481,164 House Read full story › Source: The Drum...

on Aug 29, 2016

By John McCarthy A train company is to experiment with automatic fare payments that detect when passengers board and leave their journey. Beacon technology will use Bluetooth frequencies to communicate with passengers’ smartphones, establishing the fee they will be debited by the day’s end. Chiltern Railways, owned by Arriva, will trial the transactions for 12 months on its London to Birmingham line. Jointly funded by the Rail Safety and Standards Board (RSSB), the scheme could be “the next evolution of rail ticketing,” Dave Penney, managing director of Chiltern told the Times. “We know passengers want to purchase tickets easily and travel for the best price; Read full story › Source: The Drum...

on Aug 29, 2016

By Natan Edelsburg In July, Found Remote, wrote about USA Network and The Verge’s partnership for a Mr. Robot after-show. More than halfway through the season the after-show is thriving. The viewership has been steadily growing week over week as it’s streamed on Facebook Live via the Mr. Robot Facebook page. 8/24: 41,177 8/17: 53K 8/10: 55K 8/3: 58K 7/27: 54K 7/20: 79K Total: 340,177 video views Found Remote attending the streaming of the latest episode (embedded here, beware of spoilers) and chatted with the hosts and creators. Nilay Patel, Editor in Chief of The Verge, Emily Yoshida, Entertainment Editor Read full story › Source: The Drum...