By John McCarthy Microsoft is looking to deride the Apple Mac as it positions its new Surface Pro 4 as the must have gadget for professionals. The latest in an ad campaign designed to show off the Surface’s new features describes the iPad Pro as “less useful, like a hat for your cat” and “slower, heavier, and a bit square” – all via the medium of song. It mainly differentiates the PCs, showcasing the Surface’s pen, touch screen and its ability to fold it in half. It’s the second attack ad from the company in the space of a month last time mocking Siri. <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...
Read MoreBy DMN Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing Read full story › Source: DM News...
Read MoreBy Rebecca Stewart Christian Dior has courted complaints from shoppers in Australia over a promotional push for its ‘Sauvage’ fragrance fronted by Johnny Depp. The actor, who has unveiled as the brand’s ambassador for the scent in 2015, has featured in a series of posters around Sydney and Melbourne as part of the renewed campaign for Sauvage. The posters show the Pirates of the Caribbean star standing against a dessert-like backdrop alongside the strapline: ‘Sauvage, wild at heart’, and are part of a wider campaign which launched last year. However, the drive from the fashion house comes little over a week since Depp’s divorce Read full story › Source: The Drum...
Read MoreBy Tony Connelly Amazon is close to agreeing deals with some of world’s largest record labels as it prepares to launch its own music streaming service which will include a cheaper price option that could undercut the competition, it has been reported. The online retail giant is making strategic moves to strengthen what it intends to be a direct rival to Spotify and Apple Music. The service will match what has become the industry standard for such services with a $9.99 a month price point and could launch as early as next month, according to people familiar with the Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Facebook, Apple, Microsoft and IBM are the latest companies to sign the dotted line on the White House’s Equal Pay Pledge, which aims to close the gender pay gap. The tech companies were among 28 new companies who signed up to the initiative to mark Woman’s Equality Day on Friday 26 August. The newly-committed firms join 29 other companies who have vowed to take steps towards equal pay for men and women back in June, including Airbnb, Jet.com, Pinterest and Spotify. Introduced by Obama, the pledge seeks to acknowledge the role businesses have to play in reducing the Read full story › Source: The Drum...
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