Posts made in August, 2016

on Aug 29, 2016

By Tony Connelly BP Australia has strengthened its relationship with Ogilvy after handing it the below-the-line creative and production services. Ogilvy, which is already BP Australia’s creative agency of record, will now take responsibility for all the below-the-line creative, promotions, video and digital support. The appointment of the WPP-owned agency is part of a lower cost model designed to deliver efficiencies for BP through technology and automation of templates, briefing, approvals and digital creative asset management. The new model will be serviced via an in-house graphic operations team based at BP in Melbourne’s Docklands. “Ogilvy is known to many as the Read full story › Source: The Drum...

on Aug 29, 2016

By Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Soul Soul welcomes two new appointments this week with Pete Williams and Chris Day joining the agency as creative leads. The duo have been working as a creative team for 14 years with brands such as P&O Ferries, Churchill and Vauxhall. Founding partner of Soul, Shaun Moran, said: “Chris and Pete mark an important stage in Soul’s growth.” Bell Pottinger Lord Tim Bell has stepped down from his namesake PR agency, putting Read full story › Source: The Drum...

on Aug 29, 2016

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 September. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work Read full story › Source: The Drum...

on Aug 29, 2016

By Charlotte McEleny Thai financial brand Asia Insurance has become one of the first to offer a service to those risking damage to themselves or their property by playing Pokémon Go. The Pokésurance (see what they did there?) service can be bought online and allows people to protect themselves via personal accident insurance for 30 baht for 30 days, their phone for 99 baht, their motorbike for 199 baht and a car for 499 baht. The announcement of the product couldn’t be better timed as coverage of the digital phenomenon turns sour; the first Pokémon Go-related death was reported in Japan and reports Read full story › Source: The Drum...

on Aug 29, 2016

By Charlotte McEleny Five Indonesian ad industry organisations have united, as the Indonesian Digital Measurement Consortium (IDMC), to form a single online currency, of which a two-year contract has been awarded to ComScore. The industry measurement standard has been agreed by the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I). ComScore has been selected to be the online audience measurement partner for Indonesia until 2018, when the IDMC will undertake a review. The appointment has been supported by the Indonesian Creative Economy Agency Read full story › Source: The Drum...