Posts made in August, 2016

on Aug 29, 2016

By Charlotte McEleny Dentsu Aegis Network has launched a data lab in China, part of the group’s strategy to become a “100 per cent digital economy business by 2020.” The specialist business will be cross-agency, including the likes of mcgarrybowen, Vizeum, iProspect and Carat, and all the technology and platforms used have been built by Dentsu Aegis Network in-house. Chris Jin, chief information officer at Dentsu Aegis Network China, said; “Our strategy of becoming a 100 per cent digital economy business by 2020 will be further accelerated by DADL. [It] unifies and integrates real-time data of marketing ecosystems from all the agencies in Dentsu Aegis Read full story › Source: The Drum...

on Aug 29, 2016

By Adam Flomenbaum Ratings may have been down on NBC for the Rio Olympics, but that doesn’t mean there wasn’t interest in the Games. Also, millennials cared. 277 million unique people joined the Olympics conversation on Facebook during the two-week event, resulting in 1.5 billion interactions. Olympics-related videos drew 285 million unique video viewers (including live and on-demand) and 59 per cent of those viewers were under the age of 35. This Games was the first time Facebook Live was available, and Olympics-related video posted via the product received 139 million views. The top 5 Live videos around the Olympics: 1. Read full story › Source: The Drum...

on Aug 28, 2016

By Doug Zanger Working in the entertainment industry does not define Kathryn Schotthoefer. Neither does her multi-cultural background. Neither does her former existence as a musician or her philanthropic efforts. All those aspects of her do combine, however, to making her the successful person she is today, which is the president of M&C Saatchi, Heavenspot – a socially-powered digital creative agency in Los Angeles. “I’m a mom, a board member, a startup advisor and an activist. I’m a musician, a writer and a pretty good cook,” said Schotthoefer, and all those things still just scratches the surface of who she is. As the president of Read full story › Source: The Drum...

on Aug 28, 2016

By Natalie Mortimer Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app. According to Business Insider, Snapchat’s director of revenue operations Clement Xue revealed the news in an eMarketer report published earlier this week. He said Snapchat will begin to roll out the behavioral targeting capabilities in the third quarter of 2016. It’s an interesting move given Snapchat CEO Evan Speigel’s stance against “creepy” ads, such as Read full story › Source: The Drum...

on Aug 28, 2016

By Natalie Mortimer Charity fundraising agencies are facing closure as the public wises up to their bombardment tactics and the government cracks down on such businesses with tougher rules. Many agencies have been accused of targeting vulnerable, elderly people, and just last week Pell & Bales, one of the largest telephone fundraisers in the country went out of business due to declining profits. It blamed “the challenging market place” for its collapse, saying: “Following a period of intense media scrutiny and government measures to regulate the activities of telephone donation agencies, the management team of Pell & Bales have been forced by creditors, Read full story › Source: The Drum...