Posts made in August, 2016

on Aug 28, 2016

By Natalie Mortimer Nintendo is hoping lessons learnt from its misjudged marketing for the launch of the Wii U console will help the brand’s latest product, the NX, resonate better with consumers. The gaming company admitted that it “has to do a better job communicating the positioning for the product,” when the NX comes out in 2017 and said that messaging will be key to helping audiences understand what makes the NX unique. Reggie Fils-Aime, president of Nintendo of America told Alistdaily that the lessons learnt around messaging the company made with Wii U will be implemented. “Every time we launch a new platform, Read full story › Source: The Drum...

on Aug 28, 2016

By Natalie Mortimer Salesforce’s head of digital strategy in EMEA, Jeremy Waite has left the company to take up the role of strategic marketing evangelist at IBM. In his new role Waite will be working with the Marketing Cloud business in London and Atlanta, as well as teams working on Watson, IBM Commerce and digital agency IBM iX. In a post on his blog Waite said of the new role: “Of course, IBM has an exciting past, but I’m more interested in what their technology might do in the future. Many people know IBM as the company that invented barcodes, airline reservation systems, ATMs, Read full story › Source: The Drum...

on Aug 28, 2016

By Natalie Mortimer BHS stores will no longer be a fixture on the British high street from today, when the retailer will close down the remainder of its stores for good. The closure of the final 22 shops comes despite a guerrilla campaign and numerous reports of interested parties, however a buyer failed to emerge and BHS was forced to close its doors. The embattled retailer was put into administration in April when a bidding process began. Former owner Sir Philip Green and his running of the brand is currently under investigation by MPs, who are trying to pick apart what Read full story › Source: The Drum...

on Aug 28, 2016

By Natalie Mortimer Peanut butter and chocolate brand Reese’s is extending its current UK social media campaign with experiential activity this weekend at London’s SW4 festival. As part of the #sorrynotsorry campaign the brand is working with brand activation agency Field Day to engage with Reese’s young target audience of ‘pleasure rebels’, who are people who are ‘unapologetic about having fun’. The festival activation – the first of its kind in the UK for Reese’s – has been devised to communicate the brand message that Reese’s is the perfect combination of chocolate and peanut butter, and reinforces the overarching theme of #sorrynotsorry, by Read full story › Source: The Drum...

on Aug 28, 2016

By Noel Young Another embarrassing set of financial revelations for the Democrats has emerged on the Bloomberg website . Last month the Democratic National Committee announced a $32 million fundraising haul, suggesting this was evidence of “energy and excitement” for Hillary Clinton’s nomination for the White House . However , said Bloomberg , the influx of money also owed in part to an “unprecedented workaround of political spending limits that lets the party tap into millions of dollars more from Clinton’s wealthiest donors.” At least $7.3 million of the DNC’s July total originated with payments from hundreds of major donors who had already contributed Read full story › Source: The Drum...