By Staff Writer The long(ish) running campaign from EE featuring Kevin Bacon continues to thunder along with the Hollywood star continuing to prove his comedy chops and showing no sign of embarrassment. This time however he is joined by Pop sensation Britney Spears (who has a new album on the horizon). The odd pairing aims to promote the mobile operator’s offer of six months’ access to Apple Music, and continues a string of celebrity tie-ups including former footballer Rio Ferdinand and Stephen Fry. Spears is currently dominating headlines as she promotes her new album Glory, appearing on James Corden’s Carpool Karaoke earlier Read full story › Source: The Drum...
Read MoreBy Seb Joseph Twitter is prepping a keyword-based tool that will shield its users from abusive tweets. Bloomberg reports that the micro-blogging site has been working on the feature for around a year as it looks to find a technological solution to abuse on the site. The feature is compared to the one recently introduced by Instagram, though where that one removes messages deemed offensive, Twitter’s effort is more like an expansion of its ‘mute’ feature, which lets people avoid seeing tweets from specific accounts. Twitter and its peers are repeatedly criticised for adopting a so-called hands off approach to purging abusive messages Read full story › Source: The Drum...
Read MoreBy Seb Joseph Amazon is reportedly to launch a pilot that will experiment with a 30-hour work week for certain teams. The Washington Post reports that the program will cover “a few dozen” of the retailer’s human resources team, who will earn 75 per cent of what their full-time counterparts earn. Currently, the business employs part-time staff who share the same benefits as full-time workers, though the pilot program would differ in that it would be the first time an entire team works reduced hours. Amazon chief executive Jeff Bezos, who owns the Washington Post, told his paper: “We want to create a Read full story › Source: The Drum...
Read MoreBy Seb Joseph Amazon is reportedly to launch a pilot that will experiment with a 30-hour work week for certain teams. The Washington Post reports that the program will cover “a few dozen” of the retailer’s human resources team, who will earn 75 per cent of what their full-time counterparts earn. Currently, the business employs part-time staff who share the same benefits as full-time workers, though the pilot program would differ in that it would be the first time an entire team works reduced hours. Amazon chief executive Jeff Bezos, who owns the Washington Post, told his paper: “We want to create a Read full story › Source: The Drum...
Read MoreBy Seb Joseph A Vogue Brazil campaign to boost interest in the upcoming Paralympic Games has come under fire for altering images of able-bodied models to give them disabilities. The advert featured Brazilian actors Cleo Pires and Paulo Vilhena under the strapline “We are all Paralympians”. Both were photoshopped to feature the disabilities of Pralympic table tennis player Bruna Alexandre, who had her right arm amputated when she was just three months old and sitting volleyball player Renato Leite, who has a prosthetic leg. Readers of the magazine have slammed the decision to digitally-alter the images of the able-bodied models in place of the actual Read full story › Source: The Drum...
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