Posts made in September, 2016

on Sep 30, 2016

By Katie Deighton British Gas has today (30 September) announced the appointment of MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002. MediaCom will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes. The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the deal, however it is understood to be one of the biggest media buying contracts in the UK. Margaret Read full story › Source: The Drum...

on Sep 30, 2016

By John McCarthy Amazon Game Studios has revealed a surprise in-game currency with upcoming sports fighting title Breakaway. During TwitchCon, an annual event celebrating video game streaming company Twitch, the Stream+ currency was briefly unveiled. Ars Technica reports that the currency will “integrate directly” with Twitch as the retailer looks to chase monetisation with the sale of the coins. Users can earn the coins by watching other streams, with the intention of using them to gamble on eSports heats. Twitch was snapped up by Amazon in 2014 for $1bn – Breakaway as an Amazon Games Studio title will give the company a golden opportunity to Read full story › Source: The Drum...

on Sep 30, 2016

By Ali Tufail With a fresh rebrand of it’s parent company to Snap inc. and the launch of spectacles, their video recording sunglasses. There is no doubting Snaps ambitious growth plans beyond it’s popular app, positioning itself as a must use channel for brands to reach customers. These eight Snapchat stats prove just how important it should be to every marketer. 1) Snapchat currently has over 150 million daily users , with European users accounting for 50 million of these, the US and Canada account for 60 million. 2) Two thirds of Snapchat users create content daily. 3)The Read full story › Source: The Drum...

on Sep 30, 2016

By Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Engine Engine has poached M&C Saatchi’s Sport & Entertainment deputy managing director Dave Roberts to run its content and entertainment arm, Trailer Park London, as managing director. With over 20 years in the industry, Roberts leaves M&C Saatchi after eight year, during which he workedwith brands including Spotify, Reebok and Samsung to name a few. Commenting on his role, Roberts exclaimed his excitement to be working with the team Read full story › Source: The Drum...

on Sep 30, 2016

Last week I attended The Drum Network’s first Business Jam event, which included saw agency Kiwi Gray take part on a ‘Boosting Sales’ discussion panel. The room was full of eager, ambitious agencies looking for tips and advice on how to grow their businesses. Alongside me on the panel were Chris Donnelly from Verb Brands, Karl Heasman from Cact.us and Peter Czapp from The Wow Company. The purpose of the panel was to provide attendees with insights and ideas into how to score some quick wins in terms of boosting sales, winning new Read full story › Source: The Drum...