Posts made in September, 2016

on Sep 27, 2016

By The Drum The Creative Works is set to feature as part of the Dream Awards with the introduction of five new categories to recognise the most celebrated work entered into The Drum’s own gallery of creative work over the last year. Nominated for the awards, which automatically qualified by entering The Drum Creative Works between July 2015 and June 2016, are agencies such as; WRCS, Lucky Generals, AMV BBDO, Adam&EveDDB, Ogilvy & Mather, VCCP and Kitcatt Knor. The Drum Dream Awards, which takes place on 11 October, celebrates the biggest and brightest in the industry with our four special Creative Works categories Read full story › Source: The Drum...

on Sep 27, 2016

By DMN Clinton still outpacing Trump while polls tighten Read full story › Source: DM News...

on Sep 27, 2016

By Tony Connelly ATP Media, the broadcast arm of the ATP World Tour, is set to launch a revamped version of its TennisTV streaming platform in an attempt to tap into the evolving viewing trends with the incorporation of data overlays and more live matches. The new version of the digital platform will launch in January 2017 and will be available across web, mobile and a comprehensive list of streaming media devices, showing more ATP World Tour matches than ever before. As part of a strategy to keep pace with the changing viewing trends and OTT consumption, the updated platform will come in the form Read full story › Source: The Drum...

on Sep 27, 2016

By John McCarthy With it entering the final six weeks of the US presidential election race, the first of three scheduled debates was bound to throw up a series of talking points on social media as Donald Trump faced off against Hillary Clinton. In the 24 hours preceding 11am GMT Tuesday (27 September) social media analysis firm Brandwatch measured the volume of mentions of each candidate during the debate online. Loading… Also measured was the sentiment expressed about both candidates. A majority of Clinton comments were positive, on the other hand, Trump sentiment was largely negative. <div contenteditable="false" entity-bundle="gallery_item" entity-id="7955" Read full story › Source: The Drum...

on Sep 27, 2016

By Michael Feeley SaleCycle has released a new infographic – Is SMS missing from your mobile strategy? – illustrating the findings of recent research into the mobile marketplace. Key findings listed in the infographic include: • Mobile conversion rates increased by 57 per cent between 2014 and 2015; The total size of m-commerce is forecast to be worth $415 billion in 2016; • The majority of sales (51 per cent) are now taking place on mobile; • Read full story › Source: The Drum...