Posts made in September, 2016

on Sep 27, 2016

By John Glenday The New York Times has become the latest media giant to back a newsletter startup targeting millennial women after it contributed to a $500k investment alongside Havas Group chief executive Yannick Bolloré, strategic advisory firm MediaLink and the actress Mariska Hargitay. Following hot on the heels of an $8m investment led by 21st Century Fox, the publisher’s own contribution it is the latest vote of confidence in theSkimm, which now counts 4 million subscribers drawn to its daily distillation of the day’s headlines in a conversational style. With this backing, theSkimm is pressing ahead with a suite of new products including Skimm Read full story › Source: The Drum...

on Sep 27, 2016

By John Glenday Three quarters of Britain’s CEO’s have admitted investigating the possibility of relocating business to the continent as part of contingency planning for the UK’s eventual exit from the EU. The figures were detailed in a survey produced by accountancy firm KPMG, with the options being looked at ranging from shifting headquarters to relocating certain operations. Of 100 business leaders polled, 23 per cent said they were ‘definitely considering’ a move east whilst a further 53 per cent said that they would ‘probably’ consider migrating to the European mainland. Explaining its findings Simon Collins, chairman of KMPG UK, said: “CEOs are reacting to the Read full story › Source: The Drum...

on Sep 27, 2016

By John Glenday Walt Disney Co has become the latest big name to be linked to a bid for Twitter, which has a market value of $16bn, following suggestions that Salesforce may also be ready to show its hand. Citing people familiar with the matter Bloomberg is reporting that the entertainment giant has teamed up with a financial adviser to weigh up its options after the micro blogging platform initiated its sale process. Speculation surrounding the future of Twitter has been rife for weeks as the platforms inability to drive sufficient advertising revenue and new members finally proving too much to bear by investors. Disney on Read full story › Source: The Drum...

on Sep 27, 2016

By Stephen Lepitak Watching the first presidential debate live on Twitter last night, it was hard to remember a more polarised pair duking it out to become commander in chief – one was a former first lady with a successful political career of her own, the other a Manhattan property magnate who has confounded the world and his own party in still being very much in the race for the White House. However, there was a moment where Donald Trump spoke about the “great” business he had built, going on to mention the hotel that he is building in Washington, next to the Read full story › Source: The Drum...

on Sep 27, 2016

By Staff Writer The Marketing Can Change the World Awards, part of The Drum’s forthcoming Do It Day event in November, will include Cindy Gallop, owner of IfWeRanTheWorld, Edelman executive creative director Bo Hellberg and TMW chief executive Chris Pearce among the judging panel. The awards, created to recognise the impact that the marketing services industry has on society and the world at large, will feature categories such as Good Cause of the Year, Individual of the Year, Best Use of Technology, Best Stunt or Live Event, CSR Strategy of the Year and the Do It Day Achievement Award. The current list of judges are: Paul Read full story › Source: The Drum...