By John Glenday This morning’s digest starts with mounting concerns surrounding the fate of Monarch Airlines, with some fearing it could be grounded by the end of the week. Elsewhere German publishing giant Axel Springer has come out in support of Britain, saying Brexit could boost the country over the medium term. We also take a look at a landmark copyright case concerning the sale of Kiodi software in the UK, which allows people to access subscription content for free. Campaign kicks things off with confirmation that speculation surrounding the decline of Apple may have been sorely misjudged, with the tech giant Read full story › Source: The Drum...
Read MoreBy Katie Deighton Gender inequality in the creative industries is firmly on the issues road-map this year, no thanks to Saatchi & Saatchi’s Kevin Roberts’ controversial words on the subject. Both before and since the infamous Business Insider article was published, there have been countless editorials written about the continual male dominance in media and advertising, and Cannes, Dmexco and what seemed like every trade show going scheduled stage time for the subject. Yet most of these conversations do not include men. The top authors on the matter – such as JWT’s Rachel Pashley and the indomitable Read full story › Source: The Drum...
Read MoreBy Russell Feldman The release of the iPhone 7 has been greeted by the customary media coverage and hype. But for all the talk of AirPods and waterproofing we should look at who these articles are talking to – the people who are actually going to buy the devices. It is now almost a decade since Apple revolutionised the mobile market with the release of the iPhone’s first iteration. In the UK it tore up the rulebook and scattered the then powerhouses: BlackBerry now appears to be a spent force while Microsoft’s phone business – the manufacturer formerly known as Nokia – is like Read full story › Source: The Drum...
Read MoreBy Seb Joseph A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency. It’s a model its creators – McDonald’s first ever chief marketing officer Deborah Wahl and DDB North America chief executive Wendy Clark – refer to as the “agency of the present’. Present, not future, because of the urgency behind the advertiser’s search for a model that can help it view marketing in its entirety amidst a wider turnaround Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Singapore Tourism Board has launched a campaign with startup partnerships at its heart, in the hope to show people that Singapore and San Francisco has more in common than people think. The campaign revolves around two key deals with Bay Area companies Lyft and Pandora. The overall message of the campaign is to show how Singapore is culturally progressive and innovative while a tactical side of the campaign aims to promote Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore in October. Kershing Goh, regional director of Americas, Singapore Tourism Board, told The Drum: “Singapore Read full story › Source: The Drum...
Read More
Industry News