By Charlotte McEleny With many people in Asia Pacific being much heavier users of mobile than in the US and Europe, Google has conducted new research to find out how brands can gain cut-through. According to James Tan, head of performance products at Google APAC, brands need to think smart when launching and optimising their apps, otherwise it’ll be an “arms race” with escalating costs. “In developing markets such as Indonesia there is a land grab with VC money to acquire users. Marketers should think about the value of the user and then create a cost per acquisition per user and make sure they are Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 20 Sept. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to create content that sexualises women for clicks is still prevalent in the industry, with creative directors ‘picking up the sexist paintbrush’ to generate more eyeballs, according to Madonna Badger, co-founder of agency Badger & Winters. Drawing on Teleflora’s recent Cannes Lions Gold win that ran with the campaign line ‘Our job is to make the finest bridal bouquets, your job is not to sleep with the bridesmaid’, Badger said until awards bodies stop rewarding sexist campaigns, then Read full story › Source: The Drum...
Read MoreBy DMN Expectations and Serbian tacos Read full story › Source: DM News...
Read MoreBy Laurie Fullerton With the rising demand for new applications and experiences in the mobile world, enterprise software solutions company CA Technologies has teamed with CNN this election season to highlight the rising demand for new applications and experiences in the mobile world. The App Culture campaign, created by John McNeil Studio (JMS), an agency and production company based in Berkeley, California, kicked off earlier this summer. The new ads will air on CNN through November within election-focused programming such as the presidential and vice presidential debates and CNN shows such as The Situation Room and Anderson Cooper 360. The campaign also Read full story › Source: The Drum...
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