on Sep 26, 2016
By Lisa Lacy As if humiliating humans on Jeopardy wasn’t enough, IBM’s Watson, a technology platform that says it uses natural language processing and machine learning to reveal insights from large amounts of unstructured data, is getting into the ad business. In fact, at the IAB Mixx conference in New York, Jeremy Steinberg, global head of sales at IBM’s The Weather Company, said Watson Ads, which he called “the next frontier in advertising,” will launch the week of October 3. Beta partners include Campbell’s, GlaxoSmithKline (GSK), Unilever and Toyota. IBM announced Watson Ads in June, saying it will enable consumers to interact Read full story › Source: The Drum...
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on Sep 26, 2016
By Adam Flomenbaum Roku today announced five new devices including the $29.99 Roku Express, its cheapest model ever. While the Express supports 1080 HD streaming, the $39.99 Express+ is actually more expensive because it supports older TVs with a Red/White/Yellow connection. roku_express_hand_holding.png Loading… The Premiere and the Premiere+ can stream 4K Ultra HH, with the latter also supporting HDR. The Plus also comes with a point anywhere remote featuring a headphone jack. For people with crazy in-home setups, the $129.99 Ultra includes Dolby Digital and Dolby Digital Plus decoding, an optical digital audio out port, and a USB port “Roku stands Read full story › Source: The Drum...
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on Sep 26, 2016
By Laurie Fullerton Advertising Women of New York (AWNY), a non-profit organization created more than 100 years ago to nurture and empower women as leaders, today unveiled a new brand identity designed to reflect the current and future state of marketing and media. The new brand – She Runs It – signals a pivot in the organization’s mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media. “There is data that proves women-led companies are extremely profitable, socially responsible and innovative, yet Read full story › Source: The Drum...
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on Sep 26, 2016
By Minda Smiley Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform. Her apology stems from news that broke in the Wall Street Journal last Thursday, which revealed that Facebook has been overstating video view times by 60 to 80 percent for the Read full story › Source: The Drum...
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on Sep 26, 2016
By Minda Smiley Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform. Her apology stems from news that broke in the Wall Street Journal last Thursday, which revealed that Facebook has been overstating video view times by 60 to 80 percent for the Read full story › Source: The Drum...
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