By Minda Smiley Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform. Her apology stems from news that broke in the Wall Street Journal last Thursday, which revealed that Facebook has been overstating video view times by 60 to 80 percent for the Read full story › Source: The Drum...
Read MoreBy DMN A new report explores the real costs of creating engaging content Read full story › Source: DM News...
Read MoreBy Kyle O'Brien Independent San Francisco agency Venables Bell & Partners (VB&P) is releasing a feat of reverse engineering during the presidential debate tonight. The agency will air its new spot for Audi and it’s a doozy of a fight scene run entirely in reverse. The spot, titled “Duel,” shows a man and woman dressed in tuxes fighting over what looks to be a square of colored paper. We see them slinging punches and generally making a terrible mess of a hotel – all in reverse. The story unfolds and we watch as they fall up through a skylight, break a lobster tank, hurl Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Building on the momentum of recent advertising and marketing efforts, IHOP today debuted its new advertising campaign that captures moments or rites of passage that occur while eating a hot breakfast. The creative spots -begin airing today -feature vignettes lthat include a seminal father-daughter moment as she orders her first cup of coffee, or the simple joy of a classic table game between siblings during breakfast for dinner. A familiar scene at an IHOP restaurant booth might include family homework sessions (made sweeter with pancakes) and of course the awkward first date silence (but eased somewhat by a Read full story › Source: The Drum...
Read MoreBy DMN There are good reasons for Salesforce to walk away from Twitter acquisition talks Read full story › Source: DM News...
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