Posts made in September, 2016

on Sep 26, 2016

By Laurie Fullerton The issues of diversity, or lack thereof, in Hollywood include gender, ethnicity, aging and sexuality – on film, television and digital outlets – are increasingly apparent and over the past several months, the conversation around these topics has intensified. This has led to an announcement today that Variety Magazine will begin a dialogue by engaging some of the most senior corporate executives and talent in the creative community in an upcoming conference on diversity called “Inclusion.” According to a 2016 report from The Ralph J. Bunche Center for African American Studies at UCLA, minorities remain Read full story › Source: The Drum...

on Sep 26, 2016

By John McCarthy HSBC and We Are Social have launched a Snapchat geo-filter campaign targeting new students during freshers fortnight. A total of 14 different Snapchat geofilters will be activated across 170 universities from 26 September through to 9 October. These will resemble magazine covers, placing the student’s face at the centre with the slogan ‘Face to Watch 2026.’ We Are Social has also created three 10 second Snap Ads which will appear on Snapchat stories. Jag Sharma, social media marketing manager for HSBC, said: “Freshers fortnight is an exciting time for new students, as the people you meet at university really can shape your Read full story › Source: The Drum...

on Sep 26, 2016

By Minda Smiley Ahead of the premiere of Kevin Hart’s upcoming movie What Now?, which documents a stand-up routine that he performed at Philadelphia’s Lincoln Financial Field last summer, the comedian has linked up with Comcast to promote the film by letting anyone with an Xfinity X1 voice control remote “unlock” a collection of his content by simply ask the question “what now?” In a spot created by 72andSunny’s New York office, Hart plugs the new voice command while sitting in his living room with his wife Eniko Parris. In the commercial, Hart reveals to his wife that he wore her mother’s leather jacket Read full story › Source: The Drum...

on Sep 26, 2016

By Jonathan Openshaw Whatever your stance on the UK’s recent in/out referendum, I think we can agree that we are facing uncertain times and that businesses, as well as consumers, are nervous about what is next for us as we face an unprecedented political and economic future. We’re just over halfway through the decade that we at The Future Laboratory have dubbed the Turbulent Teens, and already the traditional apparatus of state, commerce and culture are buckling. Our pursuit of profit maximisation, seasonal bonuses and a myopic five-year plan has led to an endemic short-termism in our society. Now is the time for CEOs Read full story › Source: The Drum...

on Sep 26, 2016

By Seb Joseph A proposed overhaul of the way commercial radio is run will be revealed before the end of the year, the minister for digital and culture Matt Hancock has promised. The politician, who took the ministerial reins from Ed Vaizey earlier in the summer, made the promise at his first Radio Festival earlier today (26 September). He explained how there are “multiple opportunities” for deregulation, balanced with the continued “need for provision of news and locally-focused content”. Hancock said it is “essential listeners can get these services on these new platforms”. The minister was quick to point out radio’s resilience against Read full story › Source: The Drum...