Posts made in September, 2016

on Sep 30, 2016

By Matthew Davies Every fortnight, RedPill reviews three branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent. With RedPill recently launching the Influencer Top 10 chart, which tracks and ranks successful brand-influencer partnerships by audience engagement, we looked at this week’s rankings to see what lessons can be learned. Smosh Games for Reese’s Puffs – Ultimate Breakfast Triathlon (Bonus) <div contenteditable="false" entity-bundle="gallery_item" entity-id="8024" Read full story › Source: The Drum...

on Sep 30, 2016

By Jennifer Faull USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency”. In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy. “From the day he declared his candidacy 15 months ago through this week’s first presidential debate, Trump has demonstrated repeatedly that he lacks the temperament, knowledge, steadiness and honesty that America needs from its presidents,” it read. “Whether through Read full story › Source: The Drum...

on Sep 30, 2016

By Jennifer Faull USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency”. In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy. “From the day he declared his candidacy 15 months ago through this week’s first presidential debate, Trump has demonstrated repeatedly that he lacks the temperament, knowledge, steadiness and honesty that America needs from its presidents,” it read. “Whether through Read full story › Source: The Drum...

on Sep 30, 2016

By Daniele Fiandaca Our latest The Token Man interview finds Emma Perkins, executive creative director at MullenLowe Open, interviewing David Grigson, chairman at Trinity Mirror – home to an award-winning portfolio of newspapers, websites and digital products, and employing over 6000 people across the UK. EP: Perhaps a good place to start is to tell me what you understand about the Token Man initiative – and why you wanted to be involved? DG: I wanted to be involved because gender diversity is an important but unsolved problem. And I’ll admit that wasn’t always clear to me – certainly not earlier in Read full story › Source: The Drum...

on Sep 30, 2016

By Katie Deighton At less than 220 square kilometres, Amsterdam is by no means a large city. A day’s walk could lead you to the Van Gogh Museum, the Bloemenmarkt and Dam Square, but most visitors won’t realise their relatively undemanding tour will take them past the European headquarters of Tommy Hilfiger, Cisco and Tesla, as well as those of well-known Dutch companies such as Heineken, ING and Shell. Walk down one single street on the historic Herengracht canal and you’ll pass the offices of countless agencies and their clients, all of whom still gather in an entrepreneurial locale favoured by 17th century shipping Read full story › Source: The Drum...