By Laurie Fullerton As a unique way to actually gauge public opinion in real-time during tonight’s historic presidential debate, Futuri Media has just released a special live voting feature that will provide direct viewer and listener sentiment during the debate, providing audiences and analysts with real-time feedback. During all three presidential debates as well as the vice presidential debate, Futuri stations will register live votes from local viewers/listeners on whether they agree or disagree with the politicians on the air. During the debates, viewers and listeners will go to a station’s mobile app or website, select their party, Read full story › Source: The Drum...
Read MoreBy DMN Oracle’s marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move Read full story › Source: DM News...
Read MoreBy John McCarthy The IAB has revealed a complete overhaul of its portfolio of standardized ad units, inviting the public to comment on its latest recommendations for cross-screen ad formats. In an attempt to garner public attention on the advertising industry generated by this week’s Ad Week New York activity, the trade body hopes to raise awareness of the perils to the media industry posed by the rise of ad blocking, and win over public sentiment. As part of the initiative, the IAB has released a complete overhaul of the IAB Standard Ad Unit Portfolio, and invited the public to Read full story › Source: The Drum...
Read MoreBy Catherine Turner Today, it’s not just who you are that counts to a marketer, but where you are. If the great Pokémon Go craze of the summer showed us one thing, it is that location – particularly geolocation – is firmly on the map. In fact, two-thirds (66 per cent) of marketers believe that location-based advertising is the ‘most exciting’ mobile opportunity of 2016, according to a recent IAB UK study. James O’Connor, senior vice-president of global sales at Medialets, explains: “Mobile advertising is still in its infancy, as we’re beginning to see the power of combining mobility, messaging and accurate measurement. Marketers can Read full story › Source: The Drum...
Read MoreBy Jim Lusty Anyone who says they are not creative is lying – to themselves as much as to those around them. Being human makes us innately creative. Nurturing that creative spirit has become more crucial than ever. Soon it will be one of the few things that separates us from machines. One reason we may not feel as creative as artists, writers or inventors, or even our own selves when we were children, is that many of us have spent years suppressing our creativity in favour of logic and reason. We’ve done this to get ahead in the world of work where rationality Read full story › Source: The Drum...
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