on Sep 26, 2016
By Jessica Goodfellow Digital media trade body Digital Content Next (DCN) is launching an automated online ad marketplace, TrustX, with the aim of bringing greater transparency to the world of automated online advertising. The ad marketplace will allow marketers to buy ad space across 25 premium media houses, with a host of publishers including ABC; Condé Nast; Hearst; NBCUniversal; Washington Post; Meredith; ESPN’ Vox Media and News Corp. The launch means media buyers can purchase content across the different titles from a single point, but is not yet know how much ad space publishers will make available through the TrustX marketplace. The marketplace, which is expected Read full story › Source: The Drum...
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on Sep 26, 2016
By Laurie Fullerton Taking a chapter from Jimmy Fallon “lip-synch” battles from the Tonight Show, Southwest Airlines launched an ad campaign this week that features Southwest Employees sharing the “yes” message through lip-synch singing. With customer service agents singing tunes like “Any Way you Want It” by Journey or “Whatever You Like” by T.I., viewers get the message that the “Wanna Get Away” campaign is a fresh direction for the airline. With actual employees and customers competing in the lip-sync battles, Southwest also plans more messaging on social media channels around the new campaign in the coming weeks. Working with agency Read full story › Source: The Drum...
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on Sep 26, 2016
By Rebecca Stewart A social experiment from The Berry Company has been chosen as our Creative Work of the Week by The Drum’s readers. Based on its own research, which found that Brits now what kind of day they are in for by 8.12am, the family-run juice company’s latest film implores customers to ‘Make It A Berry Good Day’. Almost one in three Brits said the potential cause of being in a foul mood before heading to work was their partner, while a quarter cited their boss as the culprit. To offset the bad vibes and test the theory of whether someone’s day Read full story › Source: The Drum...
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on Sep 26, 2016
By DMN What is the distinct difference data and analytics? Read full story › Source: DM News...
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on Sep 26, 2016
By Jessica Davis Renowned in the world of customer service for its keynote speakers, thought leaders, case studies and peer networking opportunities, the CCA Global Convention is a must-attend for all senior executives tasked with developing their future customer service strategy. This year’s program is focused on showcasing examples of digital, social and mobile excellence from across different sectors. Keynote speakers include EMEA’s vice president Matthew Poyiadgi, customer service director of Sky, Danielle Macleod, and Simon Separghan, managing director of global contact centres and digital channels at Barclays. CCA Global’s chief executive officer, Anne Marie Forsyth, said: “With such a large volume of information to Read full story › Source: The Drum...
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