By Kyle O'Brien Thanksgiving week next year will serve up extra helpings of college basketball in Portland, Oregon as the Phil Knight Invitational (PK80) takes over. The tournament will feature some of the biggest names in college hoops, and they’re all coming together to honor the Nike founder for his 80th birthday — thus the PK80 moniker. Knight won’t actually turn 80 until February 23, 2018 but the tourney needed to be held earlier in the season. The teams involved are Arkansas, Butler, Connecticut, Duke, Florida, Georgetown, Gonzaga, Michigan State, North Carolina, Ohio State, Oklahoma, Oregon, Portland, Portland State, Stanford and Texas. Having this many powerhouse Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Huawei is looking to boost sales of its P9 smartphone in Europe under the direction of Doner London following the launch of the handset earlier this year. Huawei has talked up the phone’s photography capabilities in its comms to date having coengineered the device with camera manufacturer, Leica. Doner has been tasked with driving mass engagement and advocacy for the P9 using digital, print, social and experiential activity. Andrew Garrihy, chief marketing officer, Western Europe at Huawei Consumer, said: “Doner London stood apart as a modern communications agency, bringing together the digital expertise, strategic insights and bold creative solutions we need to fulfil Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien “Eat your vegetables” is the common refrain by most moms, and now it turns out that moms are getting more respect on the veggie angle, as more chain restaurants are putting them on the menu. Everyone from Panera Bread to Taco Bell is turning to veggies to round out their menus, and it’s not just out of guilt. “We’re going to see culinary treatments of those vegetables in ways that bring out their flavors without adding a lot of other things to it — so keeping things as natural as possible. Upping the percentage of vegetables in your diet — [it] is Read full story › Source: The Drum...
Read MoreBy John McCarthy Internet radio company Pandora has secured a new chief marketing officer in Nick Bartle, who will commence his role in October. The former LinkedIn and Apple marketing executive has been tasked with boosting listener growth and engagement through marketing and comms initiatives. Tim Westergren, founder and chief executive of Pandora, sang Bartle’s praises in a statement saying: “From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear. “Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to Read full story › Source: The Drum...
Read MoreBy John McCarthy Hull has unveiled the branding to promote its status as UK City of Culture 2017. Creative agency Jawing is behind the work to highlight the city’s cultural highpoints with a campaign based around the idea of ‘Everyone Back to Ours’. Nicola Carey, client strategy director at Jaywing said: “Today’s launch is all about unleashing the voice of the Hull 2017 brand alongside an innovative and inspiring artistic programme. We’re really excited to be taking this next step, following the brand identity reveal last year, to a full brand experience that is designed to invigorate a whole city. “Using Jaywing’s brand activation expertise, the Read full story › Source: The Drum...
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