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Posts made in September, 2016

The slow death of brand loyalty and the rise of functionality

on Sep 26, 2016

By William Lidstone In the last few weeks, Amazon has launched its Dash service in the UK. The small, Wi-Fi enabled device allows you to re-order specific products from Amazon at the touch of a button. By extending its ‘One Click’ technology (first patented back in 1999) into a number of low-cost connected devices, all sorts of household products – from shampoo to toothpaste to washing powder, can be replenished instantaneously. Amazon claims to have 40 brands signed up so far. The idea itself isn’t new. As I recall, that accolade belongs to Red Tomato Pizza’s connected fridge magnet, which launched in 2012. Read full story › Source: The Drum...

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Head games: Flowers, former Clinton mistress, will not be at debate, despite Trump’s threats

on Sep 26, 2016

By Kyle O'Brien Donald Trump was none too happy with billionaire Clinton backer Mark Cuban after his social media taunts that he would be in the front row at tonight’s debates taunting the Republican nominee. So Trump decided to throw a taunt of his own, saying that he would invite Gennifer Flowers to be in the front row to taunt Hillary Clinton. Flowers is the woman who came to prominence after former president Bill Clinton admitted to having sexual relations with her in the 1970s. While that baiting seems like a typical Trump threat, his campaign manager went on State of the Union to Read full story › Source: The Drum...

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Stranger Things continues to dominate as most popular digital series in the U.S.

on Sep 26, 2016

By Natan Edelsburg Stranger Things continues to dominate but Narcos and The Get Down are also gaining in popularity. Here are the full insights from Parrot Analytics. For September 15th-21th, 2016 – Top 5 Digital Original Series in the US and Average Demand Expressions™: Stranger Things, Netflix: 26,315,529 Narcos, Netflix: 15,947,100 Orange Is The New Black, Netflix: 6,977,206 The Get Down, Netflix: 5,094,571 Bloodline, Netflix: 4,535,735 Insights from Parrot: With 65% more demand than Narcos, Stranger Things remains the most in-demand digital original series, a position it has held since its release in July. The Get Down now has slightly less demand than Orange is the New Black; since Read full story › Source: The Drum...

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Serial Agency of the Year award winner and Drum Network Awards judge Noel Penrose shares his top awards tips

on Sep 26, 2016

By Richard Draycott As we all know there is a certain knack to entering and winning marketing awards. Some people have a defined formula and stick to it rigidly, while others often spend alot of time and effort re-inventing the wheel each and every time they enter an awards scheme. There are just five days to go until the deadline to enter The Drum Network Awards – the awards scheme that gives independent agencies of all shapes and sizes the chance to go head to head with the big ‘networked’ boys (and often win) – so, I thought it would be opportune Read full story › Source: The Drum...

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The top 10 most pirated shows of September 2016

on Sep 26, 2016

By Natan Edelsburg Mr. Robot continues to dominate the pirating charts. Here are the full insights from SimilarWeb. Second place remains in the hands of Suits who have maintained their market share among torrent users. After the top two, we see some differences since last month, most noticeably that fact that Narcos has shot up the list to third. The Netflix show, released on September 2, and showing a fictionalized version of the exploits of Colombian drug lord, Pablo Escobar was ahead of The Night Of which is in fourth place. Other shows moving up in the rankings include Dark Matter which jumped from seventh last Read full story › Source: The Drum...

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