Posts made in September, 2016

on Sep 26, 2016

By Ali Tufail Using Instagram to promote your business is a great way to engage with your customers. Without a good call to action though, it can be difficult to convert those views into sales. Instagram’s recent launch of business profiles allows you to add a contact button to your profile. Follow our step by step guide to get a contact button on your profile. Step 1) Switch profile type Open the Instagram app and click the gear icon at the top right to access your profile settings. Loading… Once in here, scroll down and click ‘Switch Read full story › Source: The Drum...

on Sep 26, 2016

By The Drum Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions (see graph below). Google vice president of display and video advertising Brad Bender made the announcements earlier today (September 21) in a blog post detailing how Google aims to help advertisers harness the blurring of the lines between the online and offline worlds. Extending Brand Lift for TV Loading… Google Read full story › Source: The Drum...

on Sep 26, 2016

By Stephen Lepitak In the UK, 15 million tonnes of food is thrown away each year, of which 900,000 comes from the food service and hospitality sectors*. Considering the numbers living on the street or in poverty, that is a statistic which needs to be addressed, something that location-based marketing company xAd aims to do with its challenge at Do It Day. This year at Do It Day, the one day of the year the marketing community is invited to work together to change the world, xAd will challenge the creative teams taking part to devise a system which will use its Read full story › Source: The Drum...

on Sep 26, 2016

By Doug Zanger For agencies that run a little under the radar, building to a big win and, in a way, peeking from behind the curtain, can be transformative. For Epsilon, though, they hardly have come out of nowhere, with a rich heritage and significant brand work as a leading CRM/direct agency. However, a huge agency of record (AOR) win from Del Monte earlier this year signaled a tipping point of sorts and a profile raised. To those inside Epsilon, the Irving-based, data-focused marketing agency, the win was well-earned. Externally, though, perhaps the secret about the agency is out. Richard McDonald, today elevated Read full story › Source: The Drum...

on Sep 26, 2016

By Bobby Hain Last week we announced that early next year STV will launch a brand new news programme, STV News Tonight. This is a TV first as we seek to bring viewers an integrated news programme that offers Scottish, UK and international news from a Scottish perspective. Just like the launch of Scotland Tonight five years ago, we welcome the challenge. Innovation has served STV well and we are confident that we can deliver a seven o’clock nightly news programme that will be consistently relevant and engaging for our audiences. The programme will be produced live from Glasgow and delivered in collaboration with ITV Read full story › Source: The Drum...