Posts made in September, 2016

on Sep 26, 2016

By John McCarthy Virgin Media has rolled out a new advertising sales house for the UK and Irish markets, dubbed Virgin Media Solutions that will act as the exclusive sales agency for Virgin Media’s VoD and public WiFi inventory in the UK, as well as Irish media house TV3 Group. Virgin Media’s Ireland group will be headed up by Paula McCarthy – previously brand solutions director of TV3 group – while the UK will be lead by Gareth Vaughan Jones, who was formerly head of advertising at Virgin Media UK. They will both report to TV3 group commercial director Gavan Byrne. David Bouchier, chief digital Read full story › Source: The Drum...

on Sep 26, 2016

By John McCarthy UK government initiative Think, tasked with raising awareness of road safety issues, has come under fire from cyclists angered by a new ad that has been accused of wrongly blaming a cyclist for a collision with an HGV – in addition to making light of the incident. The group, funded by the department of transport, debuted a graphic ad on Monday (26 September) designed to show the dangers of cyclist collisions with HGVs. It commences with hard-hitting visual metaphors depicting the collisions. Cyclists: Don’t get caught between a lorry and a left hand turn. Watch and share our Read full story › Source: The Drum...

on Sep 26, 2016

By John McCarthy With the presidential campaign heating up, Sky News is promoting the upcoming debate between candidates Donald Trump and Hillary Clinton by seeing the the duo faceoff in a rap battle. To be clear, impersonators were enlisted to film the promo to remind the UK public that the debate will be aired at the almost too-late 1.30am on Tuesday morning. The pair faced off in boxing ring as the broadcaster looks to up the entertainment factor around the heavyweight showdown, which actually takes place at the Hofstra University, New York as the election enters its final six weeks. The track rhymes Read full story › Source: The Drum...

on Sep 26, 2016

By Rebecca Stewart Apple has kept its cool for the fifth year in a row, coming out on top of the CoolBrands survey even in the face of growing competition from the likes of Airbnb, Netflix, Instagram and Spotify. Despite the outrage over Apple’s wireless EarPods and allegations from employees that the company culture is toxic, the brand has once again been voted as the the coolest on offer by UK shoppers and trendsetters. The annual research asked 2500 British consumers and a panel of 36 key influencers including blogger Ella Mills (of Deliciously Ella fame), fashion designer Amanda Wakeley, and editors Read full story › Source: The Drum...

on Sep 26, 2016

By John Glenday Donald Trump has stepped up his campaign against presidential rival Hillary Clinton ahead of their first televised face-off with the launch of a ‘Crooked Hillary’ Snapchat filter, which will be made available to users during the debate. A preview version of the geofilter was labelled ‘Donald J. Trump vs Crooked Hillary’ but Time reports that the finished version will remove any direct attack on the Democratic candidate. This won’t be Trump’s first foray into Snapchat, with his campaign team having previously experimented with filters at a regional level. However, it is the first time that the would-be Republican president has Read full story › Source: The Drum...