By Charlotte McEleny In recent decades, technology creation and adoption has advanced rapidly in China. The nation now leads the world in clean energy investment, mobile payments, and supercomputing. In the advertising and marketing world, China is also ahead in digital adoption: online advertising spend topped TV spend in China in 2015 – something that isn’t expected to happen in the US until 2017 at the earliest. But considering that China leads in digital advertising adoption, the market is still lagging in the programmatic space. eMarketer expects advertisers in China to spend $9.3 billion on programmatic Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things. The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor. For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs. In Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny DDB Group Singapore has created the role of social media creative director, a first for Tribal Worldwide, for Benjamin Lee who is a well-known content creator in Singapore. Lee, who is also known as Mr Miyagi, joins the agency after working with them on an ad hoc basis, around his other work that includes writing plays and a radio show on Power98 FM called ‘Own time, own target’. The agency hired Lee for his social media savvy, however, with Jeff Cheong, president of Tribal Worldwide Asia, claiming that “Ben is like a founding father of social media in Singapore, his experiences and Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny DDB Group Singapore has created the role of social media creative director, a first for Tribal Worldwide, for Benjamin Lee who is a well-known content creator in Singapore. Lee joins the agency after working with them on an ad hoc basis, around his other work that includes writing plays and a radio show on Power98 FM called ‘Own time, own target’. The agency hired Lee for his social media savvy, however, with Jeff Cheong, president of Tribal Worldwide Asia, claiming that “Ben is like a founding father of social media in Singapore, his experiences and proven-track record will push the group to Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Advertising groups are calling for third-party oversight in measurement following news that Facebook has been overinflating its video views for two years, meaning many advertisers have been misled over engagement time. The company admitted to the mistake on Thursday causing a wave of backlash from marketers and advertisers who had been buying false metrics for years. The social network revealed that its metric for the average time users spent watching videos was artificially inflated because it was only factoring in video views of more than three seconds. The company said it was introducing a new metric to fix the problem. Ad buying Read full story › Source: The Drum...
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