Posts made in September, 2016

on Sep 25, 2016

By Jessica Goodfellow Advertising groups are calling for third-party oversight in measurement following news that Facebook has been overinflating its video views for two years, meaning many advertisers have been misled over engagement time. The company admitted to the mistake on Thursday causing a wave of backlash from marketers and advertisers who had been buying false metrics for years. The social network revealed that its metric for the average time users spent watching videos was artificially inflated because it was only factoring in video views of more than three seconds. The company said it was introducing a new metric to fix the problem. Ad buying Read full story › Source: The Drum...

on Sep 25, 2016

By Jessica Goodfellow Tony Schwartz, the man who spent 18 months shadowing Donald Trump while ghostwriting his 1987 blockbuster The Art of the Deal, has become rival Hillary Clinton‘s latest informant as tomorrow night’s critical debate between the two candidates looms. Trump’s rise began with the extraordinary success of his book The Art of the Deal, which was on the best-seller list for 48 weeks; 13 of which it spent at number one. The book helped the New York property mogul land a TV spot on The Apprentice, later The Celebrity Apprentice, which established him as a rich, successful businessman who rose Read full story › Source: The Drum...

on Sep 25, 2016

By Jessica Goodfellow Messaging app Telegram has taken a leaf out of Snapchat’s book, adding a slate of new features to its in-app photo editor including selfie masks, trending stickers, and custom GIFs. The “entertainment-heavy update” includes the implementation of facial-recognition technology that enables the app to identify faces in photographs and use mask meta-data to align to each user’s face. Telegram photo editor Loading… The technology can only be used on pre-snapped photos, a more basic offering compared to Snapchat’s highly advanced facial-recognition technology which creates a mask on a user’s face that mirrors movement Read full story › Source: The Drum...

on Sep 25, 2016

By Jessica Goodfellow BHS went into administration in April last year after failing to get customers into its stores. Now, after successfully securing a buyer for its online properties, the department store is set to reopen next week as an online retailer. As part of the relaunch, BHS has scrapped its once wide range of product verticals and is honing in on lighting and home furnishings, which made up over 50 per cent of BHS’s online revenue before it shut up shop earlier this year, according to the brand. BHS.com will open for business in the UK on Thursday (29 September), and over the coming Read full story › Source: The Drum...

on Sep 25, 2016

By Jessica Goodfellow Forbes believes that paying journalists based on the traffic they generate rather than a fixed cost has “broken the back” of the economics of traditional journalism and can fix the challenges facing print publishing. Forbes’ director of EMEA Paul Mikhailoff, while attending a judging day for The Drum Content Awards, argued that the fixed cost model is “in some ways broken” and that moving into a contributor model has helped the publisher transition away from “the challenging world of converting print into digital”. Forbes.com’s brand publishing platform BrandVoice has grown exponentially in the five years since its inception, Read full story › Source: The Drum...