By Seb Joseph As its 2020 deadline to become the UK’s most trusted bank nears, beleaguered Royal Bank of Scotland (RBS) launches ads to bring clarity to its switch from a branded house to a house of brands with RBS and Natwest. In other words, it’s “one of the world’s most impossible marketing tasks” admits chief marketing officer, David Wheldon. And he has a point: a rebrand in Scotland to Royal Bank; a repositioning of the Natwest retail bank in England and Wales; a revamp of the Ulster brand; and a new marketing strategy across the business – each part working to erect a Read full story › Source: The Drum...
Read MoreBy Seb Joseph As its 2020 deadline to become the UK’s most trusted bank nears, beleaguered Royal Bank of Scotland (RBS) launches ads to bring clarity to its switch from a branded house to a house of brands with RBS and Natwest. In other words, it’s “one of the world’s most impossible marketing tasks” admits chief marketing officer, David Wheldon. And he has a point: a rebrand in Scotland to Royal Bank; a repositioning of the Natwest retail bank in England and Wales; a revamp of the Ulster brand; and a new marketing strategy across the business – each part working to erect a Read full story › Source: The Drum...
Read MoreBy Doug Zanger Back in July, Saturday Morning, a collective of four African American leaders, came together with the intention of building across creative industries to bring about societal change. Keith Cartwright, ECD at Butler, Shine, Stern & Partners, Geoff Edwards, creative executive at Creative Artists Agency, Jayanta Jenkins, global group creative director of advertising at Twitter and Jimmy Smith, chairman, CEO and CCO of Amusement Park are leading the charge — and during Advertising Week next Thursday, will launch “The Peace Brief,” their first major push to engage the industry. “Along with influential and visionary individuals, such Read full story › Source: The Drum...
Read MoreBy John McCarthy The high-profile split between actors Brad Pitt and Angelina Jolie has been a point of ridicule and interest in the media but one brand, Norwegian Airlines, has received substantial coverage by urging Brad-admirers to make the trip to Los Angeles. The airline has used the split to push its £169 single to Los Angles from London, in a newspaper print ad and on social media reminding the public that ‘Brad is Single’. London to LA from £169* one way #FlyNorwegian https://t.co/Oezj6tshj0 pic.twitter.com/vkpfzDmT9e — Norwegian UK (@NorwegianUK) 22 September 2016 The airline had Read full story › Source: The Drum...
Read MoreBy John McCarthy Ephemeral messaging service Snapchat has played its hand, showing a wider strategy beyond its core messaging app with the unveiling of its secretive venture into hardware. Following a sweeping rebrand that’s saw web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles – a pair of $130 sunglasses with an embedded video camera. Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing moments, a mantra the company has been built upon. Footage captured on the specs is sent to the Snapchat app, transferred via Bluetooth of Read full story › Source: The Drum...
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