Posts made in September, 2016

on Sep 24, 2016

By John McCarthy A shortage of women in science, technology, engineering and mathematics jobs will ensure that the gender pay gap will not be bridged until 2069. Deloitte research said women should aim for careers in the STEM disciplines where pay is more balanced – but still unequal. If the gap continues to close at an average rate of 2.5p annually, it will continue to exist until 2069. The research said that it is largely due to the occupational differences across the genders with women making up just 14.4 per cent of the STEM workforce in the UK. Within STEM a gap remains, females earn Read full story › Source: The Drum...

on Sep 24, 2016

By John McCarthy Supermarket retailer Iceland could be faced with a lawsuit from the nation of Iceland forcing it to drop or less actively enforce its EU Iceland trademark. Iceland’s ministry of foreign affairs told the PA that is considering action against the retailer, considering a cancellation action against its ownership of the Iceland trademark in the EU. A spokesman for the Promote Iceland agency which has ties to the ministry said it wants to ensure it wants to ensure the retailer cannot hinder the operation of Icelandic firms from registering under their country’s name in the EU. The retailer has reportedly won cases against firms Read full story › Source: The Drum...

on Sep 24, 2016

By John McCarthy David Wheldon, the marketing director of the Royal Bank of Scotland has admitted the brand was nearly completely scrapped before it was switched out in England and Wales, with it now receiving a renewed push in Scotland. Wheldon told the Times that it would have been “nuts” to drop the famous brand, however, it has constricted considerably. In May that it emerged that the RBS branding will be stripped from 500 branches in England, Wales and Scotland. Furthermore, RBS was to remain a corporate-facing brand with the consumer-facing entity changed to the longer Royal Bank of Scotland Mr Wheldon said: “The Read full story › Source: The Drum...

on Sep 24, 2016

By Laurie Fullerton With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today. The Drum looked at some of the most important factors in a strong marketing strategy that have stood the test of time. They are the following. 1. Determine the Target Audience One of the most important aspects of a marketing strategy is to determine who the target audience is. This is one of the basic principles for a marketer to adhere by in shaping an abiding marketing strategy. By determining ones target Read full story › Source: The Drum...

on Sep 24, 2016

By Adam Flomenbaum Ahead of the upcoming presidential and vice presidential debates, CBSN and Instagram today announced a partnership that will integrate Instagram Stories in CBSN’s coverage. CBSN is CBS News’ 24/7 streaming service; Instagram released its Snapchat-like Stories in early August CBSN talent – including Nancy Cordes, Vladimir Duthiers, Major Garrett, Reena Ninan, Will Rahn and Bob Schieffer – will create Stories that will be featured in coverage before and after the debates. As a streaming service, CBSN is taking advantage of its ability to more easily integrate social technology. The network will curate questions from voters and will use Connect Live, Telescope’s real-time Read full story › Source: The Drum...