Posts made in September, 2016

on Sep 23, 2016

By Doug Zanger At first, this was going to be a story breaking down the newest ad from Hillary Clinton, “Mirrors.” The critique: It’s great, powerful and about as dead-on to the target as it can get — taking Donald Trump’s misogynistic comments over the years and putting them into the context of girls and young women in this country and asking, “Is this the president we want for our daughters?” Well, the answer, at least from where I sit, is no. Judging from the reaction, it’s struck a nerve and today’s Morning Joe panel on MSNBC weighed in from both sides of Read full story › Source: The Drum...

on Sep 23, 2016

By Katie Perry In the social media age, marketers have shifted their approach to position brands as people — but what can be learned from a team whose purpose is to position a person as a brand, and a presidential one at that? Less than 50 days out from the general election, Hillary Clinton’s top communications aides shared what goes into the marketing of a presidential candidate at a fireside chat hosted by TBWAChiatDay NY as part of the agency’s “Disruptor” event series. “They’re With Her” featured Kristina Schake, Deputy Communications Director for Hillary for America, and Adrienne Elrod, Spokesperson for Hillary for America, in Read full story › Source: The Drum...

on Sep 23, 2016

By Doug Zanger Struggling social network Twitter, which has been battered by Wall Street due to sluggish growth and performance, is exploring a sale with both Google and Salesforce among its suitors. The San Francisco-based platform, according to the Financial Times, has enlisted Goldman Sachs and Allen & Co. to assist in the sale of the company, which is valued at $16bn. According to the report, Goldman reached out to several global media companies about purchasing the network, with tepid response. Recently, Twitter changed its classification as a news app — not a social networking app — and it could be interesting for Read full story › Source: The Drum...

on Sep 23, 2016

By Minda Smiley New York City agency Joan Creative, which was founded by Jaime Robinson and Lisa Clunie earlier this year, has brought on Alex Kalluf as chief data officer. Kalluf joins from Figliulo & Partners, where he served as senior director of intelligence and analytics. In his new role, he’ll be tasked with overseeing data and market practices for the agency. “Alex has an incredibly diverse background which, coupled with his depth of experience in data analytics and creative spirit, was something we just couldn’t pass up,” said Lisa Clunie, CEO of Joan Creative, in a statement. “We felt that Alex’s understanding of market Read full story › Source: The Drum...

on Sep 23, 2016

By Theo Theodorou I read an article on The Drum this week, describing New York City Mayor Bill de Blasio’s activation of a location based messaging system in order to quickly distribute digital message relating to suspects in the Manhattan and New Jersey bombings. The result, partly because of these digital ‘wanted’ posters, was the person in question was in custody within 50 hours. Let’s not beat around the bush here; location messaging is a powerful tool. It has always been a powerful tool, and existed in a static form for hundreds of years – from shop windows, to tube posters, to Read full story › Source: The Drum...