Posts made in September, 2016

on Sep 23, 2016

By Doug Zanger Go on, admit it. You migggght have plumped up some numbers to make sure they look good to the client. I mean, maybe not to the degree that Facebook puffed up video views — or like the various scam ads that have dotted the landscape — but you get the point. In a clever pro-bono campaign from NYC independent Walrus, the Effie Awards, dedicated to effectiveness in advertising, is putting that elephant in the room. Juicing impressions, nailing that perfect VO and, my personal favorite, the ‘ol semantics on sales figures. One place we might take a little Read full story › Source: The Drum...

on Sep 23, 2016

By Minda Smiley Tokyo-based Dentsu has said it will pay $2.3m back to clients that it has overcharged for digital advertising work in Japan. Toshihiro Yamamoto, Dentsu senior vice president, told reporters in Tokyo on Friday at a press briefing that the company plans to pay back to 230 million yen and “will talk with clients after all the facts are disclosed,” according to Bloomberg. The announcement comes just days after Australian publication AdNews broke the news that Dentsu admitted to overcharging longtime client Toyota. In a statement released on Friday, Dentsu said it has been investigating the issue since Read full story › Source: The Drum...

on Sep 23, 2016

By Kyle O'Brien The world’s biggest retailer recently got a visit from the world’s most prominent promoter of environmental issues. Vice President Al Gore visited Amazon headquarters in Seattle to talk about the company’s push towards more sustainable practices. Gore spoke to 1,600 Amazon employees at the company’s new corporate headquarters meeting center, across from the new biospheres the company is building in downtown Seattle, according to a story on Geekwire. He talked alongside Amazon’s director of worldwide sustainability, Kara Hurst, addressing subjects like climate change, demographic changes and the role people can play in addressing positive changes. Hurst wrote a short blog Read full story › Source: The Drum...

on Sep 23, 2016

By Haley Velasco Airbnb has raised $555m at a $30 billion valuation, according to Fortune. This money is part of a $850m round that it filed to raise last month. This new investment follows a $1bn credit facility Airbnb secured in June, which brings it to $4bn in total funding to date. Google Capital, a unit of Alphabet which is Google’s parent holding company that invests in late-stage startups primarily for financial gains, and Technology Crossover Ventures, which invests in expansion stage information technology companies, led the deal and Airbnb’s current valuation makes it the second most valuable U.S. startup behind Uber, which is valued Read full story › Source: The Drum...

on Sep 23, 2016

By Rebecca Stewart Barnardo’s has launched a fresh campaign dubbed ‘Believe In Me’ which aims to showcase the incredible things that can happen when people put faith in children who may not have had the best start in life. The push comes as the brand launches a new 10-year corporate strategy which looks to reassert the relevance of Barnardo’s, and reach a more diverse audience that is reflective of modern day Britain. While name recognition of the non-profit is high, the group wants to raise greater awareness of the breadth of the work it does for children around the UK. At the heart of the Read full story › Source: The Drum...